What The Rich Really Collect

Rents Royalties Dividends and Dollars

Everyone focuses on the stuff the rich people collect. Yet, the biggest secret is that the rich are really collectors of rents, royalties, dividends, and interest. Whether song rights, hotel ownership, businesses, sales commissions, stocks, timberland, or patents, these are the things they truly amass. Instead, people read or watch television shows about the original works of art and the wine cellars, which are mere side hobbies that occupy very little time. Do not focus on what the rich buy for consumption, but rather, what they buy to generate more earnings streams. You'll often find that for every $25,000 watch they bought, they purchased an $800,000 apartment building and that the watch came long after the assets were in place. This single shift in thinking will greatly enhance the probability of you achieving the same ability to live how you desire.

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How to Find Investment Ideas

Wal-Mart Stores Stock Certificate

Every time you shop at a company, see their products selling well, or hear good things about a firm, it is an opportunity to research a potential investment idea. It doesn't mean you should actually buy shares, but it might just be a great place to start your search. Think of all the investors that found Wal-Mart Stores, Nike, Dollar General, Microsoft, Home Depot, Walt Disney, or Coca-Cola long before they had appreciated 10,000% or more (but were known in virtually all American households).

Years ago, I wrote an article called Finding Investment Ideas for Your Portfolio for About.com, a division of The New York Times.  I’ve been thinking for the past few days about how it is that I seem to come across so many opportunities and then I realized that most people like me are always looking whereas the average American isn’t.

By that, I mean that every time I walk into a business, without exception, the first thought that occurs to me as I look around is, “I wonder if this company is publicly traded.”  If it looks promising, I add it to a mental list and during my regular research periods each week, I pull all of the information I can about the company, or the corporate parent, and begin attempting to value it conservatively. It only takes a few, or even one, great investment in a lifetime to be financially independent.

If my friends and family could actually hear my thoughts, it would be amusing.  As we walk through the aisles of Wal-Mart, I am thinking to myself, “Wal-Mart has a net profit margin of 3.3%.  So, if I buy this $49.95 video game, the stockholders, who are the owners, are going to generate after-tax profit of $1.65 on the sale.  With a dividend payout ratio of roughly 30%, $0.50 of that will be distributed as a cash dividend and the remaining $1.15 will go toward expansion or stock buybacks.  With 3,810,171,967 shares of stock outstanding, each share of the company is entitled to $0.000000000433051 of the profit.” Sometimes, I actually pull out a calculator to compute figures as I stroll besides the shopping cart.

It’s almost like a game of chess, or solving a puzzle where the pieces are constantly moving and half of the box is missing.  I love the game.  Particularly, I like that if I’m right, I make money for the people about whom I care, so they can buy nicer clothes, pay off their debt, take vacations, or send their kids to music lessons.  That matters to me far more than the idea of owning a Net Jet.  It provides me with a real sense of satisfaction.  Most people can’t say they actually make a difference in people’s lives.  I can.

Yet, this idea of looking for such opportunities never occurs to most people.  Here’s an example from my own family …

Ed’s Sporting Goods: An Example In My Own Family

Members of my extended family owned a business called Ed’s Sporting Goods that at one time was the largest sporting goods retailer and team dealer in Northwest Missouri.  Now, it was a successful business – far more successful than the average entrepreneur and something about which the owners are, and rightfully should be, proud. (more…)

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Misconceptions About Wealth

How The Marketing Industry Continues to Convince Average Americans They Know What a Millionaire Looks Like

Pinot Grigio White Wine

The average American millionaire owns less than 6 bottles of wine in his or her home, and paid $13.09 to $14.54 or less for each bottle. They shop at stores like Costco, Target, and Wal-Mart.

A few days ago, I quoted something from one of Dr. Thomas J. Stanley’s books: “In the United States, there are three times more millionaires living in homes that have a market value of under $300,000 than there are living in homes valued at $1 million or more.” For the past few days, I’ve been studying more about average household income in the United States and, specifically, the purchasing habits of the wealthiest Americans.  It is exactly what I’ve experienced in my own life, and fits precisely with those I know.  Yet, so many of my friends and family continue, almost obstinately, to attempt to emulate a certain “lifestyle” by building a bigger house or buying a nicer car, without first getting their financial foundation set.

Most Millionaires Never Made More than $80,000 in Annual Income

A perfect example: I see friends in New York order Grey Goose vodka, which Stanley discusses in his book.  Chemically, it is virtually identical to every other vodka brand because almost all vodka companies use a “base” from one of three suppliers (with Archer-Daniels-Midland being the largest), with the base shipped in giant tanker trucks across the highways, or in railroad cars.  So, for all intents and purposes, “the Goose” is identical to Smirnoff.  Put plainly, that $60 bottle you  use to signal that you are wealthy when, in fact, you are broke and have credit card debt?  It wasn’t that long ago it was sitting in the back of a chain-smoking truck drivers’ cab at a dirty rest stop in the middle of Nebraska.

Buying the luxury items does not make you a success.  The success comes from having lots of cash coming in, little debt, and the ability to be financially free so you can take control of your own life and spend time how you want with your family and friends. You are not a success because you wear Chanel glasses.  They actually get you further away from your goal.  You are a success if you have the cash to pay for the Chanel glasses using dividends, interest income, and profits from your investment holdings.  The difference is like a war hero.  It’s against the law to wear medals you didn’t earn in combat (seriously).  In the economic world, however, you can fake it by purchasing the “badges” even if you do it on credit at 30% interest and haven’t earned them.  Prada, Gucci, Montblanc, Grey Goose, Burberry … it doesn’t matter.  If you are financially independent, these are legitimate, wonderful ways to award yourself.  I actually own $200 Burberry ties and $1,200 Montblanc pens.  The point is, those things came long after I had built my first business and was on to my second and third, my retirement accounts were funded, my taxes were paid, and I had money saved for an emergency. (more…)

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Kennon Green and Company

For the first, I understand what Buffett and Munger mean when they say there is "no master plan". If you follow attractive values, and focus on opportunity cost, you end up in places you never expected. I have no idea what the firm will look like 10 years from now, only that we will focus on generating the highest risk-adjusted real return on capital.

I’ve been thinking a lot about the ultimate form the partnership or the holding company is going to take when I consolidate everything I own – all of my private businesses, stocks, bonds, real estate, and other assets, along with my parents, family, and friends, under a single investment vehicle (I explained this in We’ve Finally Settled on a Course of Action).  This has been occupying and increasingly large percentage of my time, mostly because I think the best thing to do is to simply raise capital, take a percentage of the profits, and then invest the money in the best risk-adjusted opportunities.  Which opportunities present themselves and which time is beyond our control, so there’s really no way to predict, ahead of time, what our holdings will be.

I do know, however, that there are a few areas that interest me.  I’ve been breaking them up in an organizational matrix so I can think about how to put together the various “pieces” when the time comes.  This is probably 5+ years in the future.

Here’s the plan …

(more…)

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U.S. Bancorp Stock

By simply putting $300 extra each month into shares of U.S. Bancorp, the firm that owns his mortgage, instead of paying off principal each month, this family member should end up with an extra $535,000 net in 30 years, plus own his house outright, and be collecting approximately $33,000 annually in cash dividends.

A member of my close family has been using a technique to build substantial wealth that doesn’t require a high income or any specialized knowledge, extra work, or effort.  I was so impressed by the way he implemented this program, I thought I would share it with my other family and friends (as well as anyone else who reads my blog) without giving away who it is.

Each month, he has a house payment of approximately $1,500, payable to U.S. Bank.  He decided that instead of making an extra $300 payment along with his regular mortgage bill to lower principal and pay the debt off early, he would instead establish a direct stock purchase plan and have that same amount automatically used to buy shares of U.S. Bancorp.  He was convinced the balance sheet of the bank was strong, and the fact that the CEO earns more in cash dividends from his outright ownership of U.S. Bancorp stock made him feel confident that management would act in the best long-term interest of shareholders compared to other banks, where huge bonuses and perks rewarded failure.


The commissions charged for this service are negligible, typically $2 per transaction.  This means that every year, he is investing roughly $3,600 in U.S. Bancorp common stock, with instructions that all of the dividends should be reinvested.  The mortgage on his home loan is roughly 5.5%.  How much will he make in extra profit from this transaction? (more…)

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The Importance of Frugality in Building Wealth

Switching to Folgers coffee was an example of frugality.

Here's a perfect example of the type of frugality that allowed me to achieve my own financial independence in my early twenties. Following college, I switched from my regular $12 gourmet coffee to much less expensive Folgers coffee. This move saved my household approximately $520 per year. Why was I willing to do that? Imagine if I chose instead to take that money and buy shares of J.M. Smucker's, the parent company of Folgers Coffee. At 10% compounded, this one move will mean I'll have an extra $733,423 by the time I am Warren Buffett's age, which is 52 years in the future. That's more money for my family, charity, or my businesses. What I have to do is decide whether or not giving up the experience of the gourmet coffee is worth that extra money. There is no right or wrong answer. The goal is the maximization of human happiness and in this case, I would rather have the satisfaction of knowing that with each sip, I am compounding more money. For instance, I could have given up coffee altogether and saved even more, but I'm not willing to sacrifice that experience for additional wealth. That's what I mean when I tell you there is no right or wrong answer, but you must be willing to live with your choices. (Of course, given my extremely nice Douwe Egberts Coffee System at headquarters, this might not be the best example, even though the savings and investment figures are real.)

I was up until 6:30 this morning reading Stop Acting Rich … By Thomas J. Stanley, Ph.D., the author of the incredibly successful The Millionaire Next Door and The Millionaire Mind.  It’s remarkable because so much of what the “average” millionaire did to achieve his or her wealth is exactly, precisely the same things I, and members of my own family, did to become financially independent.  The premise of the book is that most people get in financial trouble trying to emulate the purchasing patterns of the wealthy, yet don’t try to emulate the financial assets that allow them to spend that kind of money without financial stress.  In other words, people want the “badge of success”, such as the Mercedes S600, but not the success itself, such as owning three hotels worth $14.2 million that generates $1.5 million in pre-tax profits whether or not the owners get out of bed in the morning.

Here, I had a huge advantage in my family culture.  I have members of both sides of my family who still live in the same house they bought 25 or 30 years ago and have had it long paid off completely, drive nice, older model cars, and pour a large percentage of their income into investments such as rental houses, privately controlled businesses, stocks, bonds, mutual funds, car washes, etc.  Over time, this adds up to a substantial sum.  This means that as a child, I was conditioned to view my “success” by the total size of my business holdings, and how much money they generated for me, rather than by the size of my house or the car I drove.  If I had walked in and spend $70,000 on a car, they wouldn’t have been impressed, they would have basically called an intervention to tell me how foolish I was, the interest wasn’t tax-deductible, the asset itself was depreciating, and I could have used the same amount of credit to get my hands on something small, such as a single family property.


Today, as I write with $1,300 fountain pens and wear a $3,000 Montblanc watch, I’m afraid that’s all some of my friends and extended family members see because that’s what our society’s consumer-driven culture has conditioned them to appreciate.  They don’t see the far more important things that both Aaron and I do that allow us to achieve that.  I wanted to provide an example of some of the things that we undertake, on a constant basis, that allows us to enjoy these things without hurting our financial plans.  If tomorrow, God forbid, the world fell apart and we needed to rebuild our capital base, I would sell the Jaguar, stop spending on luxuries, and go ultra-frugal again because my balance sheet is more important than my pride. I have no need or desire to impress people.  I want my independence.  Since I graduated from college, I have never had to work for anyone else, I spend all day spending my time how I please, whether reading books, playing videos games, or launching new companies, and I am not willing to “sell my time”.  (That doesn’t mean I would never take a job for someone else.  If I believed that they had far more experience in a certain field and I was interested in learning it, I would gladly subject myself to them for the sake of more knowledge.)  The fact that people aren’t willing to do this has lead me to the conclusion that most people fail to achieve what they want in life for one of two reasons, pride or fear.  Often, they are one and the same.  Whether starting a business, going back to college, dating, or losing weight, these two self-imposed factors are likely to stop nearly everyone who wants something better than they now have.

The Secret to How We Got Where We Are

The major secret of becoming financially independent is to convert as much of your earned income into passive income as possible.  I’ve written about this extensively on my About.com site, especially the recent special I unveiled called How to Get Rich.  Most people start out by earning a paycheck.  If you spend less than you earn, you can take the surplus savings and put them to work in cash generating assets.  In my case, I have zero desire to be a landlord in the traditional sense so I’m not willing to invest in single family residences.  Someday, I may buy large hotels, however.  This is an extension of my personality (I don’t like dealing with individual problems, but rather enjoy focusing on strategy and big-picture stuff as the day-to-day managers handle the rest).  To achieve that, you have to learn how to be frugal and make your money go further.

Here are just a few examples of how we achieved that early on in our lives: (more…)

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