Joshua Kennon is a Managing Director of Kennon-Green & Co., a private asset management firm specializing in global value investing for affluent and high net worth individuals, families, and institutions. Nothing in this article or on this site, which is Mr. Kennon's personal blog, is intended to be, nor should it be construed as, investment advice, a recommendation, or an offer to buy or sell a security or securities. Investing can result in losses, sometimes significant losses. Prior to taking any action involving your finances or portfolio, you should consult with your own qualified professional advisor(s), such as an investment advisor, tax specialist, and/or attorney, who can help you consider your unique needs, circumstances, risk tolerance, and other relevant factors.

Brut Cologne Products

The Smell of Brut Cologne Reminds Me of My Grandfather

Tonight, I reorganized the master bathroom at home and came across several bottles and products of Brut.  The company, once a luxury brand, has become one of the cheapest two-buck-chuck colognes in the United States and sells for a couple dollars at Wal-Mart.  Although I’m normally known for my obsession with high-end fragrances, even going so far as to special order scents from overseas and paying hundreds of dollars per ounce just to sample a new perfume house offering, this infamous brand still sits proudly on my shelf along with the most expensive and exclusive fragrances in the world. Why?  Because it reminds me of my grandfather.  It was his cologne of choice and the moment I smell it, I’m instantly transported back to my childhood.