Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory

New Coke Stranger Things

You Can Special Order the “New Coke” Formula for a Limited Time as Part of a Netflix Stranger Things Product Tie-In

If you ever wanted to try the infamous “New Coke” that resulted in global boycotts of Coca-Cola when it briefly replaced the classic formula, now is your chance. Of course, me being me, this post ended up turning into an academic discussion about long-term investing including a mini-case study of Coke over the past 34 years.

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How Joe Campbell Found Himself $106,445.56 In Debt to His Broker in a Matter of Minutes Because He Didn’t Understand the Risks of Shorting Stock

One of the major themes running through my body of work, both on this site and at Investing for Beginners, can be summed up in the statement, “Know your risks”. I hammer it home all the time; “risk-adjusted return”, talk about remote-probability events, explaining how much of wealth building is learning to “tilt probabilities in [your] favor”, admonishment to never invest in something you don’t fully understand and couldn’t explain to a Kindergartener in a couple of sentences. Consider this real-life tragedy a morality tale that can help you protect your own family.

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Noxzema Moisturizing Cleansing Cream

The Rise and Fall of Noxzema: A Business Tale

On a recent late-night restocking run to the store, Aaron and I were walking down an aisle when we suddenly spotted something that, outside of a handful of enclaves, has been missing in action or relegated to back corners for decades: A product called Noxzema.  For almost three-quarters of a century, the stuff was ubiquitous, found in nearly every home and an absolute must-have on any shopping trip taken by nearly any American family.  The business story behind the Noxema fortune is a fascinating one.

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Cecil the Black Maned Lion Killed by Walter Palmer

Financial and Life Lessons We Can Learn from Dr. Walter Palmer’s Cecil the Black Maned Lion Debacle

I’ve been thinking about the story that has captivated the country over the past two days – how, if various news reports are to be believed, Dr. Walter J. Palmer of Eden Prairie, Minnesota, owner of a practice called River Bluff Dental in Bloomington, Minnesota, and two of his guides poached the beloved Cecil the Lion from a national park in Zimbabwe, luring him from the sanctuary where he was protected, injuring him with an arrow before tracking him for two days, shooting him, beheading him, skinning him, and leaving the body behind with plans to mount the trophy in his office.

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Data Driven Decisions Can Help End Negative Feedback Loops

Data-Based Decisions Are the First Step to Escaping Negative Feedback Loops

Shortly after Blue Fairy gives life to the eponymous wooden puppet in the 1940 classic animated film Pinocchio, she instructs him that he must, “Always let [his] conscience be [his] guide”.  Were she a rationalist, she might have added an important addendum: “And make decisions based upon objective, high-quality, third-party-recorded data to remove your own bias as much as possible…

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Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory