Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory

New Coke Stranger Things

You Can Special Order the “New Coke” Formula for a Limited Time as Part of a Netflix Stranger Things Product Tie-In

If you ever wanted to try the infamous “New Coke” that resulted in global boycotts of Coca-Cola when it briefly replaced the classic formula, now is your chance. Of course, me being me, this post ended up turning into an academic discussion about long-term investing including a mini-case study of Coke over the past 34 years.

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Eduard Derule/Shutterstock

Mental Model: The Culture Code

After writing about using words to your advantage in life and business, I began thinking of one of my all-time favorite mental models.  It comes from legendary marketing psychologist Clotaire Rapaille, who wrote about it in his treatise “The Culture Code“. Before we get into that, let me say that Dr. Clotaire Rapaille caught my attention so…

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Ayds Diet Pills

How the Mere Association Mental Model Destroyed a Perfectly Good Diet Business

In the 1930’s and 1940’s, the Carlay Company in Chicago, Illinois developed a candy coated dietary suppressant called Ayds.  It sold the business to Campana Corporation.  Campana was then sold to Dow Chemical.  In the 1960’s, Dow sold the business to Purex and hired legendary Hollywood stars and other celebrities to endorse the product.  In…

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Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory