Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory

Coca-Cola Direct Stock Purchase Plan and Coca-Cola Dividend Reinvestment Plan or Coke DRIP Literature

How We Used Shares of Coca-Cola to Teach My Youngest Sister About Investing (and Why the Cycle of Consumption and Financial Stress Starts as a Teenager for Most Americans)

When I was a senior in high school, I bought my youngest sister a single share of Coca-Cola common stock for her 6th birthday. It’s been a teaching mechanism throughout her life; one that is far more important and beneficial from an academic and educational standpoint than any investment return it could generate.

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Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory