Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory

Our Value Investing Research Process for Stocks

Our Value Investing Research Process for Stocks

A week or two ago, I wrote an article called Understanding Stock Repurchase Plans for About.com, a division of The New York Times, which discussed Sonic Restaurant and the massive stock buy back program that had taken place over the past few years. In it, I walked the readers through a lot of the math and explained that I had purchased a couple hundred shares to watch and monitor the stock through one of my companies, Mount Olympus Awards, LLC.  (I’ve since increased it to about 500 shares to continue watching and waiting to see how events unfold).

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Paid $31,000 on Paid Search Engine Keywords as a Test

A $31,000 Lesson on Paid Search

For the past few weeks, I’ve been toying with paid search at our e-commerce businesses.  We’ve always had great success with organic search and, in many cases, dominate our keywords leading to terrific sales at a very low cost.  However, with paid search, we weren’t as familiar with the mechanics and the best way to get a high conversion rate. We approved a budget to test out the process and learn in a trial-by-error format. 

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Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory