Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory

Wendy's Hot 'n Juicy Dave Cheeseburger

Wendy’s Brilliantly Relies on Mental Models from Psychology to Reinvent the Classic Wendy’s Cheeseburger

Wendy’s recent commercial introducing the remade cheeseburger named after founder Dave Thomas is one of the best examples of marketing and psychology I’ve ever seen.  It’s brilliant; mental models applied in a constructive way.   I’m not going to take the fun out of it, but be on the lookout for some of the clues…

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To Have a More Successful Life, Understand the Motivations and Motives of Yourself and the People Around You

To Have a More Successful Life, Understand the Motivations and Motives of Yourself and the People Around You Last month, I promised to pull more essays from my past out of the file cabinet.  This one dealt with motives and understanding how they influence human behavior.  This insight is one of the reasons I decided…

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Mental Model by Joshua Kennon

Mental Model: Using the Primary Mission of Your Life to Determine the Hierarchy of Priorities Between Task and Relationship

Mental Model: Using the Primary Mission of Your Life to Determine the Hierarchy of Priorities Between Task and Relationship One of my mentors from early in my career shared a mental model that has been a fantastic guideline and framework through which I’ve conducted my life.  It involves determining the hierarchy between personal relationships and…

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Unwarranted and Unfounded Assumptions Bus Driver Riddle

Unwarranted and Unfounded Assumptions Are the Enemy of the Rational Thinker (And Your Investment Portfolio)

Many of the Problems In Your Life Are Due to Your Assumptions One of the biggest secrets to success in life and business is to always check your assumptions.  Whether you realize it or not, you are full of assumptions.  You walk around every day, all day, making assumptions about people, places, political parties, institutions,…

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Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory