Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory

Acqua di Parma Fragrances and Colognes

Acqua di Parma Is a Good Case Study of Reviving an Old Brand to Create a Story that Resonates with Consumers

After the Guerlain fragrance purchases earlier, I ended up buying several new bottles of Acqua di Parma, including the Colonia, Colonia Intensa, and Blu Mediterraneo Bergamotto di Calabria in the Italy Pavilion of Epcot at Walt Disney World.  Again, I realized that most of the people who were in the store with me probably didn’t know the story of the high-end brand, or the business behind it that provides a great example of how a left-for-dead business can be revitalized to become relevant, fresh, and lucrative.

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Guerlain Is Another Example of a Successful Family Business Lasting 150+ Years Before Being Sold

If Creed is the king of French perfume houses, Geurlain is the Queen.  It is one of the oldest perfume companies in the world, and for 166 years between 1828 and 1994, the business was in the hands of the Guerlain family.   In Walt Disney World’s Epcot French pavilion, I visited the Guerlain store, which…

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Creed Fragrance Royal Exclusives

Buying Creed Sublime Vanille at the Neiman Marcus Flagship Store in Dallas

My family and I stopped by the Neiman Marcus flagship store in downtown Dallas for several hours this afternoon between business commitments to look at tableware, crystal, and fragrances.  The store is wonderful.  I won’t get into the housewares I found (my favorite being a pewter accented serving pitcher adorned with sculpted fruits for when…

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Ritz Carlton Hotel Suite

Booking a Business Trip with My Father Is Like a Comedy Routine

In some ways, I am my father’s son.  In other ways, I take after my mother.  When it comes to travel and an affinity for technology gadgets, I definitely take after mom.  In fact, in these two areas, my dad and my personalities are so far apart, it is almost comical.  It rarely comes up now that I’m an adult with my own family, but occasionally, we are involved in a joint project of sorts that requires us both to be in a city.  This happens to be the case this morning and booking the trip was like Iran and Israel trying to agree over peace terms, only a lot friendlier.

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Buying a Car Decision Tree

The Opportunity Cost of the Car You Drive Is One of the Biggest Financial Decisions You’ll Ever Make

The great thing about making decisions in life through the lens of decision trees and opportunity cost is that it allows you to focus on what you actually want. You tend to protect yourself against giving up what you really want for what you want right now.  Everything in life has an opportunity cost.  It doesn’t…

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Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory