If you can’t tell from the recent posts, I’m still out here in Southern California, where I flew out to spend the weekend with my college friends and continue our tradition of trips to the Disney parks. We passed Oswald the Lucky Rabbit’s store, which I told you I think is one of the most inspirational business and life reminders a person can get, and Ashly and Ian wanted to go ride the new Radiator Springs Racer attraction, which is supposedly the best ride that Disney has installed in one of the theme parks for 30+ years. They asked if Aaron and I would watch Evan, which we were happy to do. We ended up going into stores and buying him a toy and a book because he is so convincing; a born negotiator, that one.
We’re going to all run around for awhile. I can’t eat anything because I’m still stuffed from Club 33, but they want to go get food. Aaron and I are going to watch The World of Color. You know how nuts I am about color if you’ve read the blog for a long time so I can only imagine how amazing this will be.
Update: Okay, as a color nut who sees color subtleness that most people can’t due to a genetic quirk, this was one of the most amazing things I’ve ever watched. It was beautiful. Absolutely, stunningly beautiful. Aaron said the same thing. Go see if it you are in the area. You can probably predict how much you’ll enjoy it by the Color IQ test. If you are in the 90th percentile or better (you score a 10 or lower, with 0 being a perfect score), I say run, don’t walk, to the next showing. I love this thing! I want to go every night!!! Our cameras were drained but here is a video of what they do from YouTube … they transform a lake into a huge building-tall bouncing work of art, tinted by lasers, and then light the entire lake on fire. It gets good starting at 1:05. Seriously, watching all of those colors is like an emotional drug … how in God’s name do we live in a world capable of producing that kind of beauty?! And the moment at 1:43?! You can think I’m crazy but that is worth more than all of the money in the world. That is a form of wealth right there. Seriously, I keep watching it and even though the video isn’t as good as the real thing, when the colors change, the hair on the back of my arms stands up and I feel like I’m getting a sugar high. Each of those colors produces a very powerful emotional reaction and set of associations, memories, images, and ideas. It makes me feel like my entire brain is lighting up and I wan to run and create something. I’m a color junkie. There are so many subtleties and hues here… the green in the middle, down where it turns sort of black, reminds me of that same color you see when you are walking through a shaded forest when the sun is about 4:30 p.m. during September … there is is the color of sunsets over water, when it makes the ocean look like it is on fire; the pink you see in in a certain type of rose right at the moment it has come into full bloom … the fact that nature can produce this is unreal to me.
It is funny how powerful color is. The moment 2:19 hit, I grimaced. It’s horrible. I wanted it to go away. If it were just a tad shade more emerald it would be magical, but as it is there, it’s horrific. They should have made it the color as the bottle cap on Bond No 9′s New York Musk. Wasn’t it the Navy that did all of those psychology studies showing how human emotion is influenced by colors, and argued it should be used to inform color choices in hospitals, schools, etc.? I wonder what the evolutionary reasons are for such strong preferences. My preferences and love of color are sometimes a bit extreme …
I’ll stop talking now. I sound ridiculous, but you fellow coloraholics know what I mean. You either get it or you don’t.
I love the Walt Disney Company. I really do. Give people a rewarding emotional experience and you can get rich. If I had control of a business like Disney, I’d probably end up with lower returns on equity because I would put the art before the bottom line. I’d pay attention to profits, and make sure they kept climbing, but nothing would come before quality. I would rather produce nothing that something subpar. Quality wins. Though perhaps it is a false choice because Iger is doing such an unbelievable job that not only is the company creating the best work it has in decades, profits and dividends are soaring. The man is among my all-time favorite CEO’s. I really hope he keeps running the place for quite awhile.