March 27, 2015

I Had My First Chicago Deep Dish Style Pizza In 10 Years Today

The other night, while I was working, I caught an episode of the television series Supernatural.  It was Season 5, when Dean meets Death; as in the rider of the pale white horse in the Book of Revelations during the end times apocalypse.  He had been freed prior to the all-out destruction of the Earth because Lucifer needed him for his “temper tantrum”, as the series puts it, plot to destroy mankind in jealousy since God likes them better.  

Anyway, during the scene, Death is sitting in a pizza parlor, where his presence has caused everyone around him to die.  He’s enjoying a deep dish pizza prior to unleashing a catastrophic storm on Chicago, which will kill three million people.  He invites Dean to sit down and have a chat about the whole end-of-the-world.

The entire time, all I can think as they are talking over Chicago deep dish style pizza was, “It has been ten years since I’ve had a Chicago deep dish style pizza.  Oh my gosh, I need to seriously get a good recipe for that.  I need it now.”  That was a few days ago.  I did the next best thing.  The spouse went to Papa Murphy’s, the take-and-bake chain that makes your pizza raw and then you take it home and put it in the oven so it is perfectly fresh, and had one put together.  We had it as our single meal of the day because it is a caloric nuclear bomb.  It was magnificent.  

At the end of the scene, Death spares Chicago because, he “likes the pizza”.  Good call.

Chicago Style Deep Dish Pizza

The Chicago deep dish style pizza I had today was amazing.  I have to figure out how to make it myself.

Lesson 1: Food advertising works.  General Mills, Kellogg’s, Pizza Hut, McDonald’s, Papa John’s, Pizza Hut, Coca-Cola, Pepsi … they know what they are doing.  I couldn’t think about anything else.

Lesson 2: Chicago deep dish style pizza is phenomenal.  Amazingly fantastically phenomenal.  I don’t know the history of it, how it was created, or how it became associated with the town, but I should have it more often.  Better yet, I need to create my own recipe.

  • Anthony


    I’m from Chitown. If I’m not mistaken, Chicago-style Deep Dish Pizza was invented at local spot Pizzeria Due — pronounced Du-A — in the 1960’s.

    As an aside, I was going to ask you a question, today: Would you consider penning an article on conducting market research? I would love to get your insight into such an important part of the entrepreneurial process.

    Thanks, Josh.

    PS — Should you find yourself in the Windy City soon, stop by Geno’s East Pizzeria and scarf down one of those pies. Oh my goodness…what we like to call “slap yo momma good eatin’.” Of course, I would never put my hands on my momma.;-)

  • Frat Man

    Hey Joshua, I know you like reading about incentives and psychological quirks. Check out this latest article about a study conducted by the Freakonomics guy: