Before I “arrived” as they say, I had no idea how different clothes shopping was for men once they became successful. Honestly, I never thought much about it but the assumption was that in terms of logistics, it would be just like shopping at Wal-Mart only with better surroundings, better service, higher quality and higher price tags. You know, you walk into a Neiman Marcus or a Saks, look around at the merchandise, and then pay for it at a register if you were satisfied.
I was totally, completely wrong.
I’m not even talking about the best-of-the-best such as Kiton and Brioni, which are the fare of James Bond and billionaires overlooking New York from their skyscraper headquarters. I’m talking about upscale retailers for business owners, attorneys, accountants, bankers and professors, who make the world go round. The places that become affordable once your household income crosses into the six-figures per year, (which is a dentist in a small town married to a real estate agent or, likewise, a school teacher married to a police officer) and that are just taken for granted in most families.
I See Why Charlie Munger Is Crazy About Brooks Brothers

You can create almost anything you desire, have it fit exactly how you want, and pay very close to what you would for things bought off the rack. Here are some of the fabrics a Brooks Brothers customer could use to create a new special-order sport coat.
Take Brooks Brothers as an example. The company has been dressing American Presidents since the mid-1800’s. Berkshire Hathaway billionaire Charlie Munger is “crazy about Brooks Brothers” according to his daughter, Molly. He would reportedly give his eight children gift certificates to the legendary clothing store long before he ranked among history’s greatest investors.
If you walk into a Brooks Brothers store, you would be making a mistake to just browse through the dress shirts, sport coats, and suits. Why? The company is a true haberdasher, just like in the older days (unless you are in your 80’s, you probably don’t realize that almost all clothes used to be custom made for you, not picked up based upon pre-manufactured sizes!)
The Brooks Brothers staff keeps huge books of fabric at a large, dark desk. Perhaps you want a sports coat? You go through the books and choose from more than 250 fabrics, which you can feel and see. You select your fabric, you take measurements so the garment fits your body comfortably based upon your preferences, you choose how many pockets you want, where they go and the style, the buttons, and even the lining. Do you want a pink cashmere sport coat with white silk lining and mother of pearl buttons? They can do that. How about a dark green water-resistant, lightweight wool sport coat to wear on the golf course in the morning when it is still a bit chilly? They can do that, too. (more…)



