The Secret World of Brooks Brothers

Brooks Brothers at ChristmasBefore I “arrived” as they say, I had no idea how different clothes shopping was for men once they became successful.  Honestly, I never thought much about it but the assumption was that in terms of logistics, it would be just like shopping at Wal-Mart only with better surroundings, better service, higher quality and higher price tags.  You know, you walk into a Neiman Marcus or a Saks, look around at the merchandise, and then pay for it at a register if you were satisfied.

I was totally, completely wrong.

I’m not even talking about the best-of-the-best such as Kiton and Brioni, which are the fare of James Bond and billionaires overlooking New York from their skyscraper headquarters.  I’m talking about upscale retailers for business owners, attorneys, accountants, bankers and professors, who make the world go round.  The places that become affordable once your household income crosses into the six-figures per year, (which is a dentist in a small town married to a real estate agent or, likewise, a school teacher married to a police officer) and that are just taken for granted in most families.

I See Why Charlie Munger Is Crazy About Brooks Brothers

Brooks Brothers Select Fabric

You can create almost anything you desire, have it fit exactly how you want, and pay very close to what you would for things bought off the rack. Here are some of the fabrics a Brooks Brothers customer could use to create a new special-order sport coat.

Take Brooks Brothers as an example.  The company has been dressing American Presidents since the mid-1800’s.  Berkshire Hathaway billionaire Charlie Munger is “crazy about Brooks Brothers” according to his daughter, Molly.  He would reportedly give his eight children gift certificates to the legendary clothing store long before he ranked among history’s greatest investors.

If you walk into a Brooks Brothers store, you would be making a mistake to just browse through the dress shirts, sport coats, and suits.  Why?  The company is a true haberdasher, just like in the older days (unless you are in your 80’s, you probably don’t realize that almost all clothes used to be custom made for you, not picked up based upon pre-manufactured sizes!)

The Brooks Brothers staff keeps huge books of fabric at a large, dark desk.  Perhaps you want a sports coat?  You go through the books and choose from more than 250 fabrics, which you can feel and see.  You select your fabric, you take measurements so the garment fits your body comfortably based upon your preferences, you choose how many pockets you want, where they go and the style, the buttons, and even the lining.  Do you want a pink cashmere sport coat with white silk lining and mother of pearl buttons?  They can do that.  How about a dark green water-resistant, lightweight wool sport coat to wear on the golf course in the morning when it is still a bit chilly?  They can do that, too. (more…)

Serenity Now!

This post deals with my side speculation fund, not my investments.  You shouldn’t have a speculation fund unless you have short-term emergency reserves, little or no debt, fully funded retirement accounts and the lifestyle you want. In fact, for a vast majority of people, I think it would be completely inappropriate unless you love the financial markets and they provide you deep satisfaction.*

Woke up this morning to find that one of my speculative accounts was down $50,000 and due to the trading strategy, it has only four months remaining before it becomes a permanent loss.  So, in sixteen weeks I’ll have either made a nice chunk of change or I’ll have lost that amount.  All of that beautiful gambling money … gone.  Let’s just say I’m not terribly optimistic it will work out in my favor but you never know.

It reminded me of when Charlie Munger, after he had become very, very rich, saw Berkshire Hathaway lose $250 million or so in no time on an airline investment Warren Buffett had made and Charlie described the feeling of watching all of that beautiful money just disappear right in front of your eyes… Even though it won’t do any damage to a healthy business in the long-run, it isn’t pleasant.

(Don’t cry for me … I’m a big boy and I can take it.  Molly informs me that anecdotes like this will make my biography believable.  Otherwise, it will have just been an obnoxious direct upward ascent that will demotivate, rather than inspire people.  I told her the rare loss is fine but I’d prefer to make the mistakes up through creative editing so I can keep the money and still inspire, LOL!)

Anyway, I was talking to my dad about it because he has his own side accounts and I joked that today, anyone who talks to me in the office is likely to hear:

Serenity Now

* Many of you know that I run a bit of my private capital like Benjamin Graham, who said you should have separate accounts for your speculations that are not part of your “investments” proper, using them solely for pure entertainment with the full knowledge they could pay off big or be wiped out entirely. Graham pointed out, as has Buffett, that this is neither illegal nor immoral as long as you accept the fact it is not investing.

For example, the extremely risky gamble I took on BP options I told you about a few weeks ago are not even remotely appropriate for anyone else and I knew they might go to zero but they are a tiny portion of our overall net worth.  Even though I occasionally dabble in this sort of thing, like Buffett with his copper futures back in the 1960’s and 1970’s, I favor sweeping any gains into the permanent investment and always playing with the same amount of gambling money so the risk doesn’t grow beyond a set amount each year.

Montblanc Star Chronograph Automatic WatchWhen I was 22 years old, or thereabouts, I bought a Swiss made Montblanc Star Chronograph Automatic stainless steel watch from Borsheim’s during the Berkshire Hathaway shareholder meeting.  I wanted something that would last, God willing, for the rest of my life and would remind me of when I was young, just starting out, and successfully building my first businesses and got to hear Warren Buffett and Charlie Munger speak to me as an owner of one of the greatest companies in history.  It was an emotional, keepsake purchase.  I’ve never regretted it, despite the fact I could have bought more stock with the money.

Sadly, the alligator strap on the watch is now broken so I have to replace it.  Turns out, they cost roughly $400, which is higher than I expected.  (The watch itself retails for $2,740 so it is proportionate, especially given it is authentic alligator skin.)

Still, I hate paying that much for a strap.  I’d gladly buy another watch but it kind of feels like when you have a tire blow out and you need to purchase a new one.  It’s not nearly as pleasant as buying a new car.  It also doesn’t help I don’t know if I want to go with a burgundy or black watch band … or maybe a dark green for money.

So, you consider that Buffett is 79.  The average American business earns 12% on book value (we earn much more but I’m going to go with average here).  If I were to put the $400 back into the business instead of replacing the watch strap, at 12% compounded, by the time I am Buffett’s age, I’ll have an extra $145,009.  That is the power of compound interest.  So, do I want to spend $500 to buy another watch strap today or do I want an extra $145,009 half a century from now by reinvesting the money?  That is what I need to decide.

Does Geographic Location Influence Success?

I was speaking to a relative of mine when this person (who shall remain nameless) expressed horror that after living near New York for so long, I would buy a house near my parents in the Midwest.  “I thought you were going places!” they basically decried in exasperation.

It was then that I realized how truly stupid most people are when it comes to making money.  They have no idea how capital allocation works.  I started to get irritated and then I realized: If they knew how wrong they were, they would be rich themselves.  In a way, it was  a form of The Dunning-Kruger Effect.

I was quiet for a moment and decided to try and lay out my reasons, hoping they “get it” so they stop using their location as an excuse for not having what they want in life.

Here is what I told them:

  • I basically retired when I was 22 years old.  I never had to work for anyone else because my investments had been the focus of my life since I was a kid.  How would my location change the total profit earned by my investments?  Don’t I still own the same total shares of U.S. Bancorp?  Of Berkshire Hathaway?  Of General Electric?  Aren’t my operating companies still generating sales from the United States, Germany, Italy, Japan, and Great Britain?  Don’t my writings still generate the same royalties month after month?  The fact is, I could be sitting in the middle of the boondocks rocking on a wooden rocking chair and money is still going to pour into headquarters, waiting for me to do something with it.
  • If I woke up tomorrow and wanted to have an apartment on Park Avenue, I would call a broker and it would be done.  It’s not that difficult.  Earnings would get paid out of the company as a dividend and I’ll have a pied a tier.  Likewise, if I wanted to work from the South of France, that could be arranged rather quickly, too.  Nothing is stopping me except for the fact that I am the type of person who would prefer to stay home reading by the fireplace and studying spreadsheets.  I like the Midwest.  Sure, I miss the culture of the East Coast, but that is why one of these days I’ll just secretly buy an apartment in a major city or a country estate in some place like Rancho Santa Fe, California and no one except my immediate family will know about it.

The only fool who would believe I would have some advantage in New York or Los Angeles is the type of person who sells their labor for a paycheck.  They have no idea how money, capital, investment, and compounding work.  And, honestly, it made me sad for them.  They are a good person.

Secret Millionaires are Everywhere

I mean, I know of at least half a dozen people in my old hometown with net worth ranges comfortably in the tens of millions of dollars.  You would never guess it if you ran into them.  One of them, as a matter of fact, had millions of dollars parked in a high-profile hedge fund despite living in an older house that is nothing special and driving an older model car. (more…)

As a result of the Greece debt crisis, stocks crashed today.  The accounts are down roughly 3% to 4% and it’s only noon in the Midwest.

We went back for another round, purchasing more shares of Berkshire Hathaway this morning for the reserve portfolio, which comes on the heels of our acquisition last Friday.  I’m going to be genuinely surprised if 10 to 15 years from now, when/if Buffett is gone (God willing, that won’t happen for a long time), the company hasn’t gone into full maturity mode and begun distributing substantial cash dividends.  In other words, I expect the money we are allocating to Berkshire today to end up being a big cash income dividend producer in my 40’s.

The reason is fairly simple: Berkshire generates $9 to $10 billion in net cash per year, even after its reinvestment needs.  Now, Burlington Northern Santa Fe is going to provide a home for some of that money, but let’s say cash flow grows at a 10% steady rate for the next 20 years.  The company will then be generating $60 billion to $70 billion in annual net cash.  There aren’t enough businesses in the world to absorb that kind of earnings power unless you want to park it all in Treasury bills, which isn’t going to happen.  Berkshire could either devote itself completely to stock repurchases (which would be fine) or cash dividends.

As a general rule, when we buy Berkshire Hathaway shares, we tend not to sell them unless there is something that is really attractive in the actively managed portfolio and we need more cash.  It will be fun to see how much we’ve acquired decades from now.  I rather like the idea of huge dividend checks providing me a stream of earnings for redeployment coming from the conglomerate I admired as a child.

Exciting day … quite a bit of stuff happened at the companies, but I’m not comfortable discussing it (and probably won’t at any time in the future).  Suffice it to say, an opportunity presented itself that could have huge growth potential for one of our major businesses.  It just changed my plans for the rest of fiscal 2010 because it requires my attention.  It is a key component in our intentions for this business over the coming 36 months.

Bought Some More Berkshire Hathaway Shares

The market crash in the financial sector gave me an opportunity to pick up some more shares of Berkshire Hathaway for our blue chip reserve fund, which is held by one of the operating companies (the stocks that we think will compound at 8% to 11% over the coming decades and don’t really care what they do in the short-run; they could literally fall 50% tomorrow or go up 50% tomorrow and we wouldn’t pay any attention).

The Goldman Sachs Mess

I do wonder why the government is going after Goldman Sachs now that the markets have finally calmed, 401(k) balances for the average investor are above where they were in 2008 when this mess started, and profits are rising on corporate balance sheets, which means employment will inevitably follow.  Doesn’t anyone remember that the suit against Hank Greenburg at AIG failed because of lack of evidence, the suit against Lehman Brothers failed because the prosecutors couldn’t make a case to a grand jury (where the bar is much lower) … the government is costing people money right now and doing it to score political points.

So far, I’ve spent a few minutes looking at prices on Goldman Sachs options, but not enough to form an opinion.  It could be interesting.

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