The Joy of Cash Dividends

Campbell Soup Stock Certificate

If you owned $2,000,000 worth of Campbell Soup Company stock, you would receive $64,000 a year in cash dividends mailed to your home or office, or directly deposited into your bank account depending upon your preference. How did someone come up with the $2,000,000 to begin with, though, given that we know 90% of wealth is self-made in the United States? Here are some thoughts ...

Over the years, I’ve written a lot about dividends on the Investing for Beginners site at About.com.  In fact, over the past few years it has been one of my absolute favorite topics to cover because through the Great Recession of 2007-2009, those who owned a collection of high quality dividends stocks were better able to ignore market fluctuations and avoid selling their ownership to pay their household bills.

It isn’t an infrequent thing I’ll hear people opine, “yeah, but who has money sitting around to invest enough to matter?”  It’s then that I realize the wisdom of Solomon when he said, “Do not despise the day of small beginnings.”  Most people don’t even try to begin collecting assets because the dividend checks start out at only a few dollars each quarter.  But money is like a farmer growing a crop.  It only takes a few seasons for the seeds you planted to begin to throw off enough seeds of their own for you to drastically increase your yield per acre.

Hard Work Isn’t Enough – You Need to Own Cash Generating Assets

It is almost exhausting reiterating this point, but let’s imagine that you owned $2,000,000 worth of Campbell Soup Company common stock.  Regardless of what the stock price did, you would receive $64,000 a year in cash dividends mailed to your home or office, or directly deposited into your bank account depending upon your preference.  That works out to $5,333 per month.  Dividends are taxed at 15%, meaning you would only pay $800 to the government, resulting in $4,533 per month in cash income.

This money should come as long as Campbell’s products are still popular and generating profits, even if you don’t get out of bed in the morning.  It is your reward for not spending the money and instead investing it in companies that create jobs and grow the economy.  (After all, you could have taken the whole investment and gone to Vegas, or redecorated your kitchen, or bought new cars, installed a swimming pool, etc.)

Since We Know That Most Wealth Isn’t Inherited, How Do You Get the Money to Invest?

We know, from virtually every study ever done on wealth in the United States, that 90% of American millionaires did not inherit their money.  They are first generation rich, with a vast majority coming from the middle class or lower class.  Most put themselves through college, and most are married.  Since they all started out exactly like you, how did they get the money to buy the $2,000,000 worth of Campbell stock?  It isn’t like the tooth fairy just showed up and dumped a pile of cash on their doorstep. (more…)

U.S. Bancorp Stock

By simply putting $300 extra each month into shares of U.S. Bancorp, the firm that owns his mortgage, instead of paying off principal each month, this family member should end up with an extra $535,000 net in 30 years, plus own his house outright, and be collecting approximately $33,000 annually in cash dividends.

A member of my close family has been using a technique to build substantial wealth that doesn’t require a high income or any specialized knowledge, extra work, or effort.  I was so impressed by the way he implemented this program, I thought I would share it with my other family and friends (as well as anyone else who reads my blog) without giving away who it is.

Each month, he has a house payment of approximately $1,500, payable to U.S. Bank.  He decided that instead of making an extra $300 payment along with his regular mortgage bill to lower principal and pay the debt off early, he would instead establish a direct stock purchase plan and have that same amount automatically used to buy shares of U.S. Bancorp.  He was convinced the balance sheet of the bank was strong, and the fact that the CEO earns more in cash dividends from his outright ownership of U.S. Bancorp stock made him feel confident that management would act in the best long-term interest of shareholders compared to other banks, where huge bonuses and perks rewarded failure.


The commissions charged for this service are negligible, typically $2 per transaction.  This means that every year, he is investing roughly $3,600 in U.S. Bancorp common stock, with instructions that all of the dividends should be reinvested.  The mortgage on his home loan is roughly 5.5%.  How much will he make in extra profit from this transaction? (more…)


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