Sugar Company Stock Certificate

I hardly ever talk about the portfolios I manage (the last time was when I added Campbell Soup to the blue chip reserve portfolio in Some Changes In the Portfolio), mostly because investment ideas are rare.  Still, I write about it to the same extent I would be willing to discuss something over coffee with fellow investors so here are some thoughts about what has been going on at Kennon Green Enterprises lately.

The shares of the sugar refiner I had one of my businesses buy only 3 months ago are already up 15.40%, giving a fantastic annualized return.  I’m thinking about selling them but need to go back through the financial statements one more time before I make a decision.

What I really want for Christmas is for General Electric to break $20 per share because if that happens, Joshua Kennon, my friends, is going to break out the champagne.  We started buying it at $6 at the height of the recession and it is already up to $15 to $16 but I have a substantial block of call options through one of my retirement plans that expire in January using a strategy that is not appropriate for anyone reading this.  At this point, every $1 change in share price means a massive gain in our position value. (more…)

Phase I of our secret project and my third quarter goals are both going really well, even though I’m spending an inordinate amount of time on the manuscript for my next book, which is a guide to calculating intrinsic value of stocks, bonds, real estate, and other assets.

Everything Merging Under the Kennon & Company Brand

Remember the $31,000 we spent on the paid search advertising pilot program last September?  Yeah, part of that involved testing various keywords to determine if we were better off running our retail companies as separate domains or under one, parent brand.  I didn’t tell you that at the time because there was no reason to do so.

Baby Gifts from Kennon & Company

Following the successful divestment of JustBabyGifts.com and WonderfulWeddingFavors.com, we are bringing in luxury niche-market baby gifts and such to the Kennon & Company store and online boutique.

The results of that test helped us confirm our belief that we can grow even faster by consolidating everything under a single brand name and online store and unleashing all of our advertising dollars, search optimization efforts, and time on that one luxury “superstore”.  The search engines and shopping engines, which serve as a major source of new customers, are now sophisticated enough they don’t require individual domains for various product lines.

Thus, as part of the launch of Cherrywood Capital Group, we successfully divested JustBabyGifts.com and the WonderfulWeddingFavors.com, leaving us with a pile of cash to focus our attention on building a retail holding structure that mirrors our sporting goods businesses all under the Kennon & Company brand.  (My guess is, those two sites will be shut down later this week and absorbed into the new business that owns them.)

Don’t misunderstand me … we will still be in the baby and wedding gift businesses, but they will be departments within the larger Kennon & Company family, giving us access to far more prestigious product lines that require physical retail locations and economies of scale when it comes to purchasing and banking relationships. (more…)

Grafton Cologne from Truefitt and Hill

The Grafton cologne for men from Truefitt and Hill retails for $75.00 per bottle.

We are expanding our shaving section at Kennon Home Accessories and one of the things I’ve been testing is the Truefitt & Hill line of shaving creams, shaving lotions, aftershave, colognes, and other products. It is toward the higher end of the price point when it comes to luxury shaving sets for men (a bottle of aftershave, shaving cream, cologne, and shaving oil would retail for $202.00) but after using it, I don’t think I could ever go back to the products I used for most of my life.

Grafton Aftershave from Truefitt and Hill

The Grafton aftershave from Truefitt and Hill retails for $42.00 per bottle.

Truefitt and Hill is the company that has been making shaving creams and personal fragrance products for the British royal family and aristocracy for centuries. In fact, they crafted a $2,000+ sterling silver shaving set that is available via special order and is purportedly used by the House of Windsor. The company history is magnificent and it is clear to see why when you experience the products themselves.

The fragrances of the Trueffitt and Hill shaving set family are unique – you aren’t likely to find anything comparable among the other shaving set companies. You are also going to find that they become personal. Once you find the one that pleases you most (or your spouse, depending upon who has the stronger opinion), you aren’t likely to deviate. We have customers that specifically stop by to refill on their fragrance of shaving cream when they are in need of a new box. (more…)

Joshua Kennon reading the Cinnabon franchise disclosure document

I worked my way through the Cinnabon franchise disclosure document that the Focus brands company sent and the problem I'm having is two-fold: 1. It seems like the investment itself is a craps-shoot in the sense that there appear to be a few highly successful Cinnabon franchise locations but the others may not be (I can't tell, obviously, without speaking to individual Cinnabon franchise owners), and 2. It probably isn't worth the time investment relative to the potential profit payoff.

I mentioned yesterday in the article on Dairy Queen franchise owners that after graduating from college, Aaron and I had looked into putting capital to work by opening several franchises in the town where we grew up.  We thought it would be a good place to invest the money we were earning from our other businesses without having to be involved on a day-to-day basis.  In other cases, we thought it might be a good way to structure companies so that our immediate family members could make an investment alongside us and, in some cases, run the companies as managers / minority-owners.

One of the companies we researched was Cinnabon, the maker of (what I consider) to be the world’s best cinnamon rolls.  The company’s owner, Focus Brands, sent us a franchise disclosure document and I began working my way through it.  I love the Cinnabon brand and the idea of owning a local Cinnabon franchise is appealing because it would mean I could grab a cup of coffee each morning from my own business.  It obviously wouldn’t be a large part of our holdings, but it would have a certain emotional appeal and bring jobs to the local community.

Here are our thoughts … (more…)

Kennon Green and Company

For the first, I understand what Buffett and Munger mean when they say there is "no master plan". If you follow attractive values, and focus on opportunity cost, you end up in places you never expected. I have no idea what the firm will look like 10 years from now, only that we will focus on generating the highest risk-adjusted real return on capital.

I’ve been thinking a lot about the ultimate form the partnership or the holding company is going to take when I consolidate everything I own – all of my private businesses, stocks, bonds, real estate, and other assets, along with my parents, family, and friends, under a single investment vehicle (I explained this in We’ve Finally Settled on a Course of Action).  This has been occupying and increasingly large percentage of my time, mostly because I think the best thing to do is to simply raise capital, take a percentage of the profits, and then invest the money in the best risk-adjusted opportunities.  Which opportunities present themselves and which time is beyond our control, so there’s really no way to predict, ahead of time, what our holdings will be.

I do know, however, that there are a few areas that interest me.  I’ve been breaking them up in an organizational matrix so I can think about how to put together the various “pieces” when the time comes.  This is probably 5+ years in the future.

Here’s the plan …

(more…)

Michel Perchin Pens Really Turn Me On

Michel Perchin Pens

When I was a teenager sitting in high school French class, I recall relentlessly mocking my teacher for the idiocy of buying a $200 or $300 pen.  Fast forward to today, and not only do I have a massive pen collection, but I’ve fallen completely and totally in love with Michel Perchin pens to the point that when I have the retail store launch it’s full in-store pen department in the fourth quarter of this year, we are going to bring them in and sell them.

Michel Perchin Pens Ribbed CollectionThe average retail price for most of these works of art ranges somewhere between $3,000 and $5,000, depending upon the specific model, with many going for far more than that.  They are actually cored out of a rod of solid, pure silver and built using the finest materials available on earth.  When I look at them, my heart rate literally picks up and I feel this incredible urge to acquire.  It’s the exact same feeling as when I see a stock that is being given away (like when we put a massive portion of our assets into General Electric at $6 per share and U.S. Bancorp at $8.50 per share back in March, watching them skyrocket between 100% and 300% in less than 90 days).

Some of my friends think I’m nuts for being so passionate about pens.  What I find remarkable is that they see nothing unusual about their families smoking a pack of cigarettes per day, at an average cost of $7 per pack, or $2,555 per year.  Ten years from now, the smoking left them with no money and lung cancer and my pen is worth $10,000, not the $2,500 I paid for it.  They also wouldn’t see a problem with a woman spending the same amount on a diamond necklace.  Yet, for men, there is a double standard. Continue reading …


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