The 5 Levels of Building Wealth

Scrooge McDuck Carl Barks Money Bin

When I was a child, I would read Scrooge McDuck comics by Carl Barks and Don Rosa. I realized that, while everyone else worked, Scrooge owned everything from the banks to the ice cream factory and the profits kept rolling into his money bin day and night. I realized that's how I wanted my life to be so I could focus on doing the things I enjoy and can give a lot of money away later in life.

Early in life, I developed a theory that there were five levels of building wealth that most self-made men (and women) go through to reach financial independence.  It was started by my love for Carl Barks Scrooge McDuck comics.  When I started reading the Federal Reserve reports of consumer wealth, empirical studies, and other sources of data, and discovered that 90% of those in the United States who are millionaires made the money on their own - that is, they did not inherit it – I started refining my theory.  It helped guide me when I lived in a series of small towns throughout my childhood, saving nearly every penny I could from working after school and pouring it into my investments.

Level 1. A hard working man gets a job in construction and is paid by the hour.  In effect, he sells his time in exchange for a set rate.  When he is done, he collects his wage and that is it.  He will never again receive a penny unless he agrees to sell more time to someone else in the future.  He is always at the whim of the economy and an employer.

Almost all millionaires started here because 90% of high net worth individuals in the United States came from those who inherited little or no money.  The only way to ever make a decent living from this level is to increase the rate at which you can charge for your labor.  By going to law school, medical school, or business school, someone can demand $100 per hour instead of $9 per hour working at a discount store because their skills are harder to find (rarer) and in demand by the public.  The term “wage slave” has been used to describe this level.

Level 2. The hard working man takes some of his savings, built up by spending less than he earned over several years, and starts a new limited liability company to hold his investments.  He contributes the money to purchase the materials to build a house.  He works on it himself to lower costs or, if he doesn’t know construction, hires someone.  He rents the property out to tenants.  Whereas at Level 1, he could only hope to make money from the time he spent on the project, he will now begin collecting rental income that will flow into his household’s income statement every month for years, if not decades, into the future barring some unforeseen disaster.  That is, he is collecting cash each month even if he doesn’t get out of bed in the morning.

Most people never get to this stage because it is difficult to have the discipline to save money and come up with enough money to get off the ground.  It’s a painful, slow process that can cause a lot of burnout, especially if you have no one to guide you and show you how easy it can be.  Instead, they give up and stay at Level 1 forever, always worried about hanging on to employment or making enough to cover the monthly bills. (more…)

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When I talk about the idea of tap dancing to work, in the words of Warren Buffett, I’m not kidding or making a joke.  You should wake up every morning and jump out of bed because you can’t wait to spend your time focusing on something that makes every part of you – physically, mentally, emotionally, and spiritually – satisfied.  This is going to be different for everyone.

Building a financial net worth that allows you to live any way you wish and enjoying your life are not mutually exclusive.  You can make money following your passion if you are wise and intelligent about it.  There is a man working for a major ice cream company that is paid, literally, hundreds of thousands of dollars as the head ice cream taster.  There are people who test roller coasters for a living.  I have arranged my whole life to allow me to sit in a beautiful office, read all day, and acquire stuff because that’s what I enjoy.  Something in me is satisfied when I pass a building and know I own that, or shop in a store and know I have a few thousand shares parked in some operating company somewhere that no one knows about but Aaron.

In fact, this philosophy is terrifyingly close to the one espoused by Molly throughout high school: Follow your bliss.  There are people who have built fortunes making bow ties by hand and selling them from the trunk of their car (seriously).  There are people who travel the world and get paid to write about it.  Find your bliss.  Follow it.  And find a way to make it self-sustaining.  Money isn’t the goal, it’s the by product.

In other words, don’t work for someone else doing something you hate so you can “someday” be financially independent.  You may need to do that for a few years as you figure out the details, but instead map out a plan to make money as you do something about which you are deeply passionate.

In my office, I keep an ever-expanding collection of Monopoly collectibles to remind me that building a company, generating profit, enriching my shareholders, and creating jobs should be fun.  It is a real-life version of Monopoly.  If we want, we should go buy houses and rent them out to tenants.  Or hotels.  Or water utilities.  The point is, if you focus on risk-adjusted return on capital, in an industry you love that is lucrative, and you don’t take yourself too seriously, you’re going to do well over time.

Monopoly collectibles in my office

Business should be fun. Growing an empire is like a real-life game of Monopoly. If you like it, why not buy real houses or hotels? Why not acquire shares of power utilities or water companies? Don't take the game too seriously. I'm convinced that by remembering that money is an illusion - you can always get it if you provide a solution to someone - life is far less stressful. Here's a picture of some of the Monopoly collectibles on the fireplace mantel in my office to remind me of this.

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