paid search - Joshua Kennon

February 8, 2012

Cherrywood Capital Group Successfully Divested Two of Its Investments

July 20, 2010 By Joshua Kennon Leave a Comment

Fountain Pens from Kennon Home Accessories

Phase I of our secret project and my third quarter goals are both going really well, even though I'm spending an inordinate amount of time on the manuscript for my next book, which is a guide to calculating intrinsic value of stocks, bonds, real estate, and other assets. Everything Merging Under the Kennon & Company Brand Remember the $31,000 we spent on the paid search advertising pilot program last September? Yeah, part of that involved testing various keywords to determine if we were … [Read more...]

Filed Under: My Businesses Tagged With: Cherrywood Capital Group, fountain pens, JustBabyGifts.com, Kennon, Kennon & Company, kennon home accessories, paid search, pens, search engine optimization, sporting goods, wealth, WonderfulWeddingFavors.com

A $31,000 Lesson on Paid Search

September 9, 2009 By Joshua Kennon Leave a Comment

I'm sitting in a Brooks Brothers bathrobe in a seventh floor suite in St. Louis working on the company MacBook. For the past few weeks, I've been toying with paid search at our e-commerce businesses. We've always had great success with organic search and, in many cases, dominate our keywords leading to terrific sales at a very low cost. However, with paid search, our staff wasn't as familiar with the mechanics and the best way to get a high conversion rate. We approved a budget to test … [Read more...]

Filed Under: My Businesses Tagged With: Brooks Brothers, paid search, profit margins, taxes

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Buying Quality Furniture Can Save You Money In the Long Run

This blog is a way for me to pass along some of the stuff I learn on the journey and the past year has taught me a lot about furniture, furniture buying, and what constitutes quality furniture. Tying that into our usual discussion of economics and finance, I think it provides a lot of valuable [...]

Domestic Furniture Manufacturing Industry and Globalization

The Ramifications of Globalization Through the Eyes of the Domestic Furniture Market

I’ve been thinking a lot about free trade, labor unions, American manufacturing, and free markets for the past few weeks. You know that, on the whole, American manufacturing is still as strong as it was in 1960. We still produce roughly $20 out of every $100 of world goods. The difference? Technology and, to [...]

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Though the home renovations have gotten the most headlines due to their nature (constant onslaught of choices and tasks that need to be completed), one of the most important items on the agenda of the six-month project has been to drastically reduce my digital footprint. By the end of the program, I will have one personal presence [...]

Lunch Scholars – How Much Do High School Students Know?

This makes me sick. This high school is ranked in top 5% of high schools in the United States. The worst part of the video for me was the part where the kid says, “I was never taught that knowledge”. It’s not somebody else’s job to teach you, it is your job to seek out [...]

Mail Bag – A Message from Ms. Roxanne

This is a great way to start the day … one of the reasons I love writing this blog. Joshua, [In American Households Continue to Deleverage But That Only Tells Part of the Story, you wrote] “The numbers are just figures on a sheet trying to explain human behavior. Study the behavior, what is driving [...]

About Joshua Kennon

I'm a private investor who loves architecture, furniture, clothes, history, philosophy, books, cooking, and music as much as I do finance. Continue reading ...

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Investing for Beginners

To read my content for new investors on a wide range of topics including investing in stocks, investing in bonds, investing in real estate, and investing in mutual funds, head over to Investing for Beginners at About.com, a division of The New York Times, where I have thousands of articles and lessons.

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