Satisficing: A psychological and economic phenomenon that results from consumers choosing a product that meets criteria at an adequate level, rather than expending a great deal more time to find a fully optimal solution. Put another way, people are not looking for optimal solutions in their life. They are looking for a combination of "just good enough" or "better than average" weighted by the total effort or cost expenditure necessary to acquire said solution. People don't want a better … [Read more...]
I'm a private investor, author, and business philosopher who started with nothing and was essentially retired by my early twenties thanks to my first Internet startup. I went to school on a music scholarship and spend my days doing what I want and growing Kennon Green Enterprises, LLC, the family holding company. 
