We woke up in Atlanta, Georgia this morning and decided to go to one of the most sacred spots in the entire Western Hemisphere: The World of Coca-Cola. What might appear as a mere beverage to some is practically a cult in the South. Coke reigns over this city like royalty thanks to the fact…
In the late 19th century, a man named Benjamin Franklin Thomas decided he wanted to be rich. He became obsessed with business, investing, and finding a single opportunity that would set him up for life, allowing him to live off his capital. According to Constance L. Hays in her book The Real Thing: Truth and Power…
In the 1920s and 1930s, a banker named Pat Munroe in the small town of Quincy, Florida noticed that even during the depths of the Great Depression, otherwise impoverished people would spend their last nickel to buy a glass of Coca-Cola. With good returns on capital, and a once-in-a-century valuation so low that the business was trading for less than the cash in the bank, “Mr. Pat”, as he was called, encouraged everyone he knew to buy an ownership stake in the firm. He would even underwrite bank loans, backed by Coca-Cola stock, for his responsible depositors to encourage people to acquire equity.
How My Grandpa Dennis Could Have Turned His Pepsi Habit Into a 7-Figure Estate I’ve written in the past about how nearly every American alive today has been confronted with perhaps a dozen different companies that they knew first hand because they enjoyed using the firm’s products for years (in some cases, their whole life)…