We Rule by Ngmoco for iPad and iPhone Has a Really Cool Business Model

I’ve been playing We Rule, the new video game by Ngmoco.  It is a freemium model, meaning you play the game for free by downloading it from the iTunes store.  But to level up faster, you can spend real money on something called Mojo.  It is the 21st century equivalent of an arcade game business model with the exception that you don’t have to spend money to enjoy the experience if you are patient.  In fact, you could become the greatest ruler of all time without spending a penny.

Here is the Kingdom over which I reign as Sovereign monarch in We Rule, the new iPad and iPhone game by Ngmoco. I am very close to investing an additional 18,000 gold pieces into a stable for my people instead of upgrading my castle, because my munificence knows no bounds.

Yesterday, I read the Exxon-Mobile stock report and I found myself obsessively checking my crop harvest time so I didn’t lose the investment I made in seed planting.  We Rule by Ngmoco is addictive and fun.  It isn’t like most games I play, so it is outside of my usual realm of experience.

The cool thing is that most of my friends and family are now online playing so we trade between the kingdoms, making us both richer and more vibrant (clearly the game developers at Ngmoco read Adam Smith!).

If you want to download the game, just get We Rule from the iTunes store for your iPhone or iPad and you can add both Aaron and me.  His gamer tag is “Gold Mage” and mine is “treasuryshares” without the quotes, obviously.

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