February 5, 2012

Within 12 Hours, We Declare War on the Letterman Jacket Industry

letterman jacket declare war Mount Olympus Awards

Last night, the shareholders of Mount Olympus Awards, LLC had a 4 or 5 hour scheduled meeting in a local office and solidified our plans for the business, which I discussed a few days ago (see Wholesale Chenille Letters, Patches, and Varsity Jacket Business Launching).  The end decision was we are going much farther than we originally anticipated after doing a DuPont Return on Equity analysis.  Far from being just ruthless on pricing, like I promised, we are about to drop a nuclear bomb on the … [Read more...]

DeLong Sportswear Files for Chapter 7 Bankruptcy

DeLong was the nation's largest privately owned manufacturer of award jackets and team uniforms.

If you are involved in the sporting goods industry, you probably know that there are only a handful of companies that manufacture letterman jackets in the United States.  Among the biggest was a company called DeLong Sportswear, headquartered in Grinnell, Iowa.  A few months ago, rumors are that DeLong went into Chapter 7 bankruptcy and was scheduled for a liquidation of assets (although some sources say DeLong merely closed its doors and didn't actually file).  The town in which the firm … [Read more...]