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Joshua Kennon
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Daily Archives: March 20, 2010

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Mental Model by Joshua Kennon

Mental Model: The Drunkard’s Search

PsychologyBy Joshua KennonMarch 20, 20102 Comments

Mental Model: The Drunkard’s Search The Drunkard’s Search: The tendency for people to search in the easiest places, rather than the ones that are the most likely to yield results.  The name comes from the idea of a drunkard seeking his car keys under a street lamp because the light is better instead of where…

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