We were so surprised by the beautiful topography of Temecula that we added an extra day here to explore the surrounding mountains, look at real estate, and check out the local stores. The city of 100,000 or so people is surrounded by beautiful estates, vineyards, and farms growing citrus and avocado. It’s roughly 1-2 hours away from San Diego, Laguna Beach, Los Angeles, Disneyland, Big Bear Lake, Palm Springs, and practically anything else you’d want to do. If you’re in the mood for a road trip, Las Vegas is only 280 miles away.
[mainbodyad]The basic necessities of life are nearby – an Apple store, a Williams-Sonoma, and a Costco. And both my internal candy aficionado and Berkshire Hathaway shareholder were ecstatic to see a See’s Candies shop. The school district is supposedly good. We haven’t, yet, had time to explore the famous 19th century downtown or go out and walk one of the wineries but we’ll definitely be returning to Temecula in the future. I’m going to go back to Kansas City and, along with a handful of other places we’ve visited, pull marketplace data on everything from aggregate retail sales to median educational attainment to get an idea of the character of the community.
To get the full effect, click the pictures to view the bigger versions. I had no idea … just like the pictures of Laguna Beach, etc., two days ago, the photographs don’t do it justice.

We decided to drive out and look at some of the estates for sale in the mountains so we plugged in one of the addresses and let the GPS take over as we looked through town …

Being from the Midwest where there is nothing on the horizon except big sky, it’s crazy to see hills and mountains. I really enjoy it. It makes things a lot more interesting.

We couldn’t get over how beautiful the winding roads with flowering bushes and vineyards were. After awhile, we randomly began taking turns, exploring the rural paths and it all looked like this …

I don’t think I’ve ever seen this many flowers by a highway in Missouri … it feels like a movie or something.

There was a Kentucky-style fence around one of the properties that I liked a lot … it made me feel more at home.

It’s such an odd mix seeing that fence style with palm trees and mountains. My mind associates it with lush, emerald green fields of grass, horse trails, and big plantation-style houses at the end of winding driveways.

There were some sharp turns up in the mountains. At one point, we ended up on a road with no guard rail and a several hundred foot drop that was not our cup of tea. When we finally reached the apex, there was this house overlooking everything. That is not a commute I would want, especially at night.

This house reminded me of something out of a Disney story. You round a corner after not seeing anything for awhile and there it is, nestled into the side of the hill.

We drove through random neighborhoods in the city limits, too, and even the plants in the community add to the appeal. This sort of thing couldn’t happen in Kansas City because, as the Starks would say, “Winter is coming.” When it arrives, nothing survives by sometimes -30 degree Fahrenheit windchill, sleet, and snow.

Driving through the neighborhoods, a lot of the houses are done in either Spanish Revival or Mediterranean styles … I wonder, is it purely an aesthetic thing in the culture or is there some sort of inherent advantage to it? It’s not like Adobe, which made sense in the Mexican desert. I’ll need to research this.

We stopped and picked up some bottled water, highlighters, and a few other items for the remaining days of the roadtrip at the Temecula Costco this morning …

I never understood why everyone kept talking about the Costco food service. Earlier in the morning, haven not eaten, and a full day ahead of us, Aaron and I figured we’d grab something while we bought supplies for the road. I get it now. We each got a hot dog (he went with the hot dog, I tried the polish dog), drink (with free refill, which neither of us used), and strawberry sunday for $3.15 per person. The economies of scale required to deliver that price are staggering; a miracle of modern capitalism. It was so much food (something like 1,200 calories) we could hardly eat for another 7-8 hours. It may not be the healthiest option, but the value is unlike anything, anywhere.

We needed to run over and get an cable to play the iPad navigation instructions through the sound system so neither of us had to deal with it during the drive, focusing on the communities, instead. This is a nice area. I’m going to be fairly content any place that has an Apple store near a Williams-Sonoma …

I wanted to check out the local movie theater, which is about a block or two from here, but we ran out of time before we have to move on so it will be something that happens on a return visit …

We’re saying goodbye to Temecula for the moment … we’ll stay here tonight and checkout in the morning.
We’re on to the next city. I may not have Internet access for most of the day but I’m going through the comments and messages you have sent me, adding certain towns to the list and making notes. Again, I really appreciate the suggestions and help! If I can get LTE on the highway, I’ll try and respond as best I can.
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Reader Comments (48)
Comments are presented chronologically, with replies indented beneath the comments to which they respond.














joe pierson
May 20, 2014
Amazing the change in micro climate enables oaks to grow on one hillside, cactus on the other. Great pictures, really made my day.
Niket Dhruv
May 20, 2014
Thank Joshua.Beautiful pictures.Appreciate your detailed approach as always,be it any field 🙂
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Eric
May 20, 2014
Thanks for the pictures, at the moment living vicariously through them.
Emiliano Delgado
May 20, 2014
If Irvine, CA is not already on your list, it should be. Affluent, excellent schools, college educated population, low crime rate, etc.
poor.ass.millionaire
May 21, 2014
Replying to Emiliano Delgado
Irvine is also much more central to LA, being on the coast. I imagine that it's much more expensive than Temecula, though I'm not familiar with the real estate prices.
I guess it all depends on your priorities and lifestyle. I live in San Francisco, where being in the center of everything is almost taken for granted. But reading his trip description and enthusiasm for the California dream brought back memories when we first moved out to CA (also from the midwest) when I was in middle school. Now I've been here so long I have forgotten what being from out of state feels like. It makes you appreciate CA that much more, and understand why the California dream is still a massive motivator for many people, from out of state and also from out of the country. The California juggernaut is really a pretty incredible cultural and lifestyle icon, that is revered throughout the world. That's pretty amazing, when you stop to think about it. (Of course CA isn't the only great place to live in, for there are many other great places and cities. But it's probably the only place with such a powerful and iconic stature, and it often takes an out of towner's enthusiasm to remind us locals of it 🙂
Hayley Bennington
December 7, 2016
Replying to Emiliano Delgado
You pay a steep price in Irvine for all of that though. The average 1 bedroom apartment is between $1500-2000 (having just gone through apartment hunting in Irvine). I grew up there, very "stepford wives," crazy HOA's, boring (we called it the "bubble" growing up), but definitely affluent, the schools are rated well (though I wouldn't say my experiences there were excellent- and I was an honor roll student), highly educated population, and very low crime rate.
Melissa K
May 20, 2014
If you liked Temecula, you would love Santa Barbara's wine country. It way bigger and has town, suburbs, and rural farms. If you want a bit of a cultural trip, start in Solvang, a little Danish town, and then drive out to Los Olivos, a classic Western Americana town. The Southern California wine countries (Temecula, Santa Barbara, and Paso Robles) are some of the finest in the nation and totally underrated compared to the Northern areas.
Joshua Kennon
May 21, 2014
Replying to Melissa K
Thanks for the suggestions; added to the list =)
frederick
May 21, 2014
Replying to Joshua Kennon
Seconds on Solvang and Santa Barbara. The movie Sideways (2004) was about Santa Barbara wine country.
Scott McCarthy
May 20, 2014
but...tomatoes and corn (the edible parts anyhow) are fruits...right?
Joshua Kennon
May 20, 2014
Replying to Scott McCarthy
You're giving me flashbacks to my 3rd and 4th grade agriculture lessons in elementary school, which were required living in a farm town in the middle of Missouri, along with proper planting techniques to avoid top soil erosion (we used to have to draw patterns on outlines of farm hills and name the technique; a skill I don't think I'll ever need, but I appreciate none the less).
We revolted at the revelation that this meant ketchup was really a sort of fruit juice or smoothie. The world can only take so much chaos, Scott ... there are some things a man simply cannot accept.
Trey Petty
May 20, 2014
Are the roads all brand new or do they just maintain well? Living in Oklahoma, I don't think I've ever seen so many nice roads. That's the thing I noticed the most. Being a cyclist, I feel every freaking bump, pothole, and imperfection. Thanks for the pictures!
joe pierson
May 21, 2014
Replying to Trey Petty
No frost is the secret.
frederick
May 21, 2014
Replying to joe pierson
No bad weather at all
innerscorecard
May 20, 2014
It's so odd in a nice way to see pictures of you guys near my childhood home. It's like the opposite of going on vacation yourself and seeing the homes and hangouts of writers you admire.
mikecrosby
May 21, 2014
Living in SoCal, even with all its faults, it's the best place I've ever lived. I'm from the east coast and I'm still drawn to that area, and I often think of moving. It's nice to see where I live through someone else's eyes. One thing for sure, you'll never beat our weather.
Andrew
May 21, 2014
You should consider checking out the Boulder, CO area too if you like the mountain views.
Fiona
May 21, 2014
My aunt and uncle live in Temecula, I love visiting them! They had no luck with the school district, though, although their child had some learning difficulties, so it wasn't a 'normal' situation. All in all, though, wonderful little town. I especially love Old Town.
Connelly Barnes
May 26, 2014
Really beautiful! Thanks for the photos.
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Kristinfan413years
February 23, 2015
nice pictures. I'm thinking of moving there.
Hollie Luedtke
October 19, 2015
Replying to Kristinfan413years
Hi Kristin! If you need any info on the area I'd be happy to help 😉
Diane
March 28, 2015
We have lived in the same home in Temecula about 28 years. There was one shopping center when we came and one being built. Went from about 20+ thousand people to over 100K since then. It is gorgeous and I've lived everywhere from the mountains to Carmel, moved here from Silicon Valley. Housing is lower than Orange, L.A. or San Diego Counties but traffic is getting congested and drivers here are the worst we've ever seen anywhere..lots of commuters to jobs in the bigger cities. All in all, a 9.5 and we absolutely love it here. The photos show what it really looks like and it's awesome every day. The name Temecula is Native American meaning 'sun shining through the mist'. We get a beautiful morning mist which hangs on the tops of the hills almost every day, windy in the afternoon, hot in the summer, mild rest of the year. Not a good town for mom and pop retail, they like chains and drive-throughs. Wine is the big deal and tasting rooms have taken over the old Western theme of Old Town. It would be hard to leave.
Joshua Kennon
March 28, 2015
Replying to Diane
Sometimes, coincidences just really are odd. I'm working on something in my study. It's 2:14 a.m. here and I was thinking about Temecula. There's a decent chance that is where we move and where we call home for the next few decades. I just ... like it. I liked how it felt. I liked how the vineyards looked. I liked the proximity to everything. I don't have to commute so that wouldn't be a problem.
Diane
March 28, 2015
Replying to Joshua Kennon
Joshua, thank you for making me appreciate this area even more. I've been asking my husband about moving because I'm tired of the traffic and think Southerners are such wonderful people and the South is more genteel and 'kind'. There are really NO jobs here unless you like selling cars, working in retail stores, food service, hospitality industry or real estate. That's why the housing is less here, because people have to commute (for the most part) for high paying jobs. If you can work from home, you'll have it made. This area was hit very hard economically by the recession and many people are still struggling financially. But if you want to live in a gorgeous area with lower priced housing (because of the job situation) than most really nice areas, this is great...hard to beat. The average age is very young, mid 30's. The City Council here really does keep the city spit-polish clean, if graffiti ever does appear, it is immediately taken off. You didn't see Old Town, that's where the City Hall is and we call it The City Taj Ma Hall...they spent $80 million on it. We just got our first hospital here and it is like a 5 star hotel. As you said, the location can't be beat..we can be in San Diego at the beach in one hour (Del Mar our favorite..a few miles from one of the wealthiest and THE most beautiful -- next to Carmel -- places I've personally ever been - Rancho Santa Fe), Los Angeles in just over an hour, depending on traffic, the mountains (Big Bear or Idyllwild by Palm Springs) or the desert (which I LOVE..talk about flowers and palm trees) in an hour and day trips are amazing! I was a real estate broker when we first came and it was like being a kid in a candy store, the prices here are about 1/3 of the Silicon Valley. Our home here would cost us about 1.5-2 million in the Silicon Valley and it's about $400,000 on Zillow. Temecula is perfect for young families. We had a retail store near a high school and found the kids to be very good kids. It's a very sports-program, exercising, biking kind of town. Lots of city-sponsored activities for families. We have more churches per capita here than anywhere I've ever seen. Crime is very low but picking up with the population increase. Hope this helps with your decision. I'm attaching my favorite photo of Temecula Valley. Welcome!
Nita
October 17, 2015
Replying to Diane
You are so right about people here liking chain stores/restaurants...so strange to me, we always seek out the locally owned spots. Also, the school district is a major employer. We've lived in Murrieta/Temecula since 1988...love it here!!!
Tisha
June 15, 2015
Have lived in the valley since 1989. We have lived in Rancho Highlands neighborhood, for the past 19 years...I love living here so much, that the thought of leaving never crosses our minds. My husband and I moved here from Orange county, and raised 2 children here. Our children are married now, with children of their own, and they both loved growing up in Temecula, and reside here as well. Temecula, has great weather, friendly neighbors, and our overall way of life, is wonderful..the only negative thing that I can say, is our traffic is horrible between the hours of 2:00 and 5:30 pm Monday through Friday, other than that, I Love Temecula.
Joshua Kennon
October 19, 2015
Replying to Tisha
I'll make sure to check out those peak hours the next time we're out there so I can get an idea of the experience; thank you for letting me know. I appreciate it.
Steve Roberts
August 20, 2015
My family spent two weeks in Southern CA this summer, from San Diego to Sequoia NP. What an amazing place. None of us had ever been to CA before. We grew up and live in the Northeast where everything is green and wet. It was eye opening. I love the idea of playing baseball with my kids year round in the beautiful weather! Of course, I still question the wisdom of watering freeway flowers or power washing sidewalks in the middle of a massive drought.
We spent a day in Temecua. What a great place to raise a family (I think....my observation is based on a one day visit). We even visited the Costco (you didn't mention the eating area was outside b/c the weather is so nice and the building is covered in Solar panels!)
Besides the high taxes (Which you've talked about in numerous articles) the traffic was shocking to us. Nothing is worse than sitting on a 12 lane highway (any time of the day) due to volume. Temecula traffic was reasonable but if you had to head to LA or San Diego give yourself plenty of time! You never know how long it might take.
Debbie Israel Wiens
October 16, 2015
My friend shared this blog on FB and I was thrilled to see it. A Midwestern transplant from Nebraska, I must say, this city is the closest thing to a Midwest town as you'll get in SoCal! The people are genuine, big-hearted, friendly, and family oriented.
It has a great agrarian feel to it, down-to-earth values, and the schools here are some of the very best in the nation.
Married to a winemaker, (some of the best wine you'll find anywhere in the world!), I hit California gold when I moved out here 13 years ago. Yes, Temecula, California, is a dream come true. Believe it, from one Midwesterner to another!!
Joshua Kennon
October 19, 2015
Replying to Debbie Israel Wiens
You make me want to move tomorrow, haha! The weather has started to turn cold here.
Carol Scott Hutchinson O'Husky
October 17, 2015
I love where I live! Here are a few photos from Temecula. One is a view from my home in Temecula, the other was taken from our balloon ride over Temecula Valley wine country. It's a beautiful place to live.
Joshua Kennon
October 19, 2015
Replying to Carol Scott Hutchinson O'Husky
Thank you for sharing these!
Celeste Mascari
October 17, 2015
Oh no! You were actually only about 100 ft from the movie theater in the Yard House picture! You just follow the road around that right corner and it is across from the California Pizza Kitchen and Red Robin! However, if you are talking about the "Cheap Theater" (older theater showing older movies for about $4) that is across the main street (Ynez) from the mall! I've lived in Murrieta all my life and it really is a beautiful town! Recently moved to Las Vegas to finish my degree at the University and I have to say I can't wait to move back!
Joshua Kennon
October 19, 2015
Replying to Celeste Mascari
We barely saw Murrieta while we were there but I've heard good things about it. I'll try and make sure to explore it more the next time we're back in the area.
Wayne Edward Sherwood
October 18, 2015
Always good praises for Temecula need a few anti good comments. 1, the traffic sucks, especially around the mall in anywhere near I 15. And the people aren't all honey and roses either. A few years ago they got together and protested a mosque and drove it out of town. Not so open minded. And as one who doesn't like housing associations there are lots of them in the city.
It might be the pretty local, but I find the people of little bit too conservative for my taste both politically and religiously. But if all these things are things that you like in Temecula is probably not a bad place.
Joshua Kennon
October 19, 2015
Replying to Wayne Edward Sherwood
That's great information; thank you for sharing it!
Carol Scott Hutchinson O'Husky
October 19, 2015
Replying to Wayne Edward Sherwood
You did point out some of the cons for me living in Temecula/Murrieta area. Too conservative politically and religiously, too many HOAs, traffic sucks, etc. But, you have to admit, it's a beautiful place to live.
Wayne Edward Sherwood
October 20, 2015
Replying to Carol Scott Hutchinson O'Husky
I don't actually live in Temecula, nearby though but not in the city itself. There are some nice areas though. I really love watching the hot air balloons when they have them if I'm in Temecula at the time. And for this part of Riverside County the weather is actually not bad in Temecula. It can be cooler there because of the low foothills and the ocean breeze that comes over them. I like watching the low clouds come over the foothills sort of like a fog slowly rolling over there foothills.
One of the biggest problems with this area is the lack of post high school education. If Temecula had a college, even a community college, it would be a lot better.
Hollie Luedtke
October 19, 2015
Joshua, I loved reading this post and recognized most places in your photos. I was born and raised in the Temecula/Murrieta area. There was a very small moment in time following high school that I wanted to move elsewhere... SO glad and thankful I stayed. If you need any info you can't find online, I would be more than happy to help. I would definitely suggest, while doing more in depth research on Temecula, check out Murrieta as well. I saw multiple comments in regards to Temecula's traffic (which personally I don't find that terrible) but Murrieta is a little less congested, and not completely developed yet.
Like I mentioned, if you need anything info or just referrals on great must visit places in town, let me know 🙂
Thanks!
-Hollie
Joshua Kennon
October 19, 2015
Replying to Hollie Luedtke
Thank you so much! I might take you up on that offer someday!
Rose
October 19, 2015
Looks like you're mostly driving through the wineries and De Luz where real people can't afford to live.
Joshua Kennon
October 19, 2015
Replying to Rose
I'm sure you are a lovely person so please don't take this the wrong way; file it in your back pocket for the future so it's in your mind the next time you employ it.
Whenever someone says "real [insert group here]" it is almost always a mechanism to demean. It's condescending, arrogant, and dehumanizing. It frequently makes the person using it look insecure or (in the case of hipsters) ridiculous.
For example:
Women who take care of themselves are implicitly told they aren't "real women" because they choose not to be obese through disciplined diet and exercise (one major corporation has gone so far as to call its bonus rewards points "real women dollars" - talk about misogynistic).
New Yorkers and Californians are told they're not "real Americans" because they don't live in a trailer with a shotgun wearing baseball caps with the flag on them; that their worries, concerns, struggles, and needs aren't as important as some farmer living in Kansas because they choose to live in a city or do office-based work.
At one time, men were told they weren't "real men" unless they eschewed any form of self-expression, threw away their own personal ambitions, became nothing more than a walking wallet to support their wife and children, and possibly engaged in some sort of combination of drinking, smoking, and fighting. They had no identity beyond their role of provider with anyone daring to break the mold criticized with the same language.
Adopted men, women, and children are on the receiving end of it all the time; "who are your real parents?", meaning the biological donors whom they have never met rather than the folks who raised them.
We could go on discussing many more examples but I'm sure you get the point. If you employ that word without judicious reflection, you're going to (knowingly or unknowingly) make enemies. You're going to cut yourself off to potential allies and alienate people who otherwise might have made a wonderful addition to your life.
Imagine how much more effective it would have been if you had commented something along the lines of, "That's a beautiful area of town. Unfortunately, with the cost of living so high, few people can afford to live there unless they are affluent so you might want to examine the entire community to really get a feel for the local culture and environment. One of my favorite places is [insert restaurant or other attraction here] because [insert reason here]".
It would have been much more helpful. It would have made you seem significant more cheerful. You would have gotten your message across with none of the downside. I'm not telling you this to make you feel bad - if we met face-to-face I wouldn't have said a word - I'm telling you this because it is in your own best interest to behave this way. You'll get through life with much more finesse and find doors and windows opening for you that previously weren't. Why make things harder on yourself? Why come across as envious, bigoted, or wretched when you can instead be interested, engaging, and kind?
It doesn't take any more effort to be graceful than it does to be rude. Choose the former and it's amazing how things tend to work out more. If, for example, I ever do end up in Temecula, or am back in the area, and you had pro-offered some suggestion as such, I would have been thrilled to run into you; to grab a bite to eat, learn more about who you are and why you like certain things. Instead, my first reaction is to avoid you. Why would I want to socialize with a person like that? Why would I want to hire you for a job or recommend you for some position? Why would I want to help you, root for you, or see you succeed?
Though it's got a tongue-in-cheek title, I think you might get a tremendous amount of utility from this book, first written in 1936. There is a reason it has sold 15,000,000 copies and retains some of the highest reviews in publishing history.
Joshua Kennon
October 19, 2015
I didn't even think about mentioning the outside dining area of Costco; I should have done that, haha! Aaron and I were talking about the traffic and both agree that if we were to move to California, we want the office to be very close to the house so commutes aren't a big deal. Thankfully, owning the businesses we can do that. I can't imagine losing an hour or more of life both to and from the office each day. At least in New Jersey, commuting to New York, you could take the train and read or work on some project so you were being productive ...
SandovalW
June 30, 2022
Love the pics, helps to get a mental image of the place as I am moving to Temecula soon from midwest. KCMO does not get -30 windchills though - bit of an exaggeration. WI/MN yes, but KC is balmy by comparison and gets very little snow.
Joshua Kennon
July 12, 2022
Replying to SandovalW
Glad they were helpful. We actually lived in the Northwest Corner of Missouri, in a city called St. Joseph during this time. It's about an hour north of Kansas City and two hours south of Omaha. Whereas Kansas City routinely gets -15 to -25 degree equivalent temperatures at least once a year, St. Joseph is in a different, considerably colder climate zone (Zone 5) which is the same as most of Wisconsin, the lower part of Minnesota, almost all of Iowa, Nebraska, and Colorado. It kicks in somewhere around Platte City I think and it is a significant difference during the winter. Nobody knows where St. Joseph is, generally, and since it is nothing but rural farmland in between metro areas, everyone typically just short hands and says they are from the Kansas City area. (Most people don't even realize that "Kansas City" is really two cities in two separate states, both named Kansas City.) A good chunk of St. Joseph worked there that when I mention Kansas City, a lot of time I was talking about St. Joseph and thereabouts unless I was actually posting pictures of things like concerts at Kemper Arena, etc.
Temecula was beautiful the last time we were there. We actually ended up moving to Southern California in 2018 and, at the time, Temecula was on the short list (because of the firm we own, and a few other factors, we opted for Newport Beach, instead, but those were situational specific factors to our family and business). It gave us access to the entire area more easily, including Los Angeles, making it easier for private clients of our firm to visit if they were in the area. I've been curious to get back over there and see how it's changed - we had planned on looking into the Temecula Hot Air Balloon festival before the pandemic hit.