A family member came by today and the course of the conversation got me thinking about the reasons that I have managed to achieve everything I set out to do with far less effort than should be required, and succeed, whereas most people never do. One of the secrets, I think, comes down to the way I frame questions.
For the past few weeks, I’ve been toying with paid search at our e-commerce businesses. We’ve always had great success with organic search and, in many cases, dominate our keywords leading to terrific sales at a very low cost. However, with paid search, we weren’t as familiar with the mechanics and the best way to get a high conversion rate. We approved a budget to test out the process and learn in a trial-by-error format.
Those who talk about “the left” or “right right” when it comes to politics or political theory are often missing a very important point. The best illustration comes from horseshoe political theory, which states that opposing sides of an issue are more like the ends of a horseshoe. In other words, their belief in the right to force their will on the populace is just as strong with the only difference being the specific beliefs they are espousing. Instead of being complete opposites on a spectrum, they sit side by side.