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Joshua Kennon
Thoughts on Business, Politics, and Life from a Private Investor
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Daily Archives: July 30, 2012

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Brands and Brand Equity as Click Whirl Responses

Thinking About Brands and Brand Equity

MarketingBy Joshua KennonJuly 30, 201223 Comments

As some of you probably surmised from the Neiman Marcus and Community Coffee Company posts, I have been studying brands and brand equity for the past few weeks.  It is a fascinating concept that exists because of the interplay between basic economics and human psychology.  Most of the time, brand equity changes slowly.  More rarely,…

Joshua Kennon
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