How to Solve the Trade Deficit – Part III

This is Part III of my special on How to Solve the Trade Deficit.  If you missed the earlier parts, you can read Part I or Part II first.

How to Solve the Trade Deficit – Knowledge Workers vs. Manual Workers

In many ways, your question about the trade deficit has very little to do with global trade policies and everything to do with the rise of the “knowledge worker” class that Peter Drucker predicted in 1959.

Drucker, the management guru who is to executives what Warren Buffett is to investors, realized decades before most of his contemporaries that rapid gains in technology would eventually result in blue collar jobs disappearing and causing somewhat of a crisis in the population. Drucker hypothesized that the economy would split into several major classes of employees: “knowledge workers”, “production workers” and “manual workers,” just to name a few.

What Is a Knowledge Worker?

Knowledge Worker

Take someone who creates video games as an example of a knowledge worker. Based upon the skills he or she has, they probably think of themselves less as an "EA Games" person or a "Square Enix" person and more as a "video game" person. They are their own business. Their skills are portable. They can work for someone else, work for themselves by freelancing, or raise money and start their own company. If they can create an iPad or iPhone game and sell 100,000 copies for a $4 profit each after Apple's cut, they earn the $400,000. Knowledge workers own their own means of production, which is the information and skills they have acquired through years of work, training, schooling and / or experience.

A knowledge worker is someone who has a set of skills that cannot be easily replicated or automated. A heart surgeon, a nurse, a nuclear engineer, a chemist, and a lawyer are examples of knowledge workers. No matter who employs them, they are, for all intents and purposes, their own business.

A nurse can move across the country and find work at another hospital far easier than someone who flips burgers for a living because the competition for the fast food job is much more intense (after all, almost anyone can flip burgers but not everyone has the years of medical knowledge necessary to save people’s lives in a hospital setting). Likewise, an attorney can put up a shingle and go into business for himself, getting clients to pay him on a case-by-case basis. (more…)

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Chanel Perfumes from the House of Chanel

As she grew more successful, Chanel resented the deal she had struck with Pierre Wertheimer, so following a dispute in the perfume business, he increased her equity in the House of Chanel.

I am going to start reading several biographies of Coco Chanel before long, so I made a run to a department store today to pick up some Chanel products (I have a habit of wanting tangible representations of whatever I’m studying around the office, which is why we need “investing cabinets”, which contain things like miniature Hershey Chocolate trucks and replicas of Wal-Mart Supercenters from whenever we were buying shares in those companies years ago … it is a way I make the money “real”).

Turns out, Coco Chanel only owned 10% of her business! She was backed by financier Pierre Wertheimer, who was in-law to the famous Lazard family of bankers.  An unknown seamstress, Coco needed Wertheimer’s expertise, American business connections, and capital so the Chanel company partnership equity was owned 70% by Wertheimer, 10% by Chanel herself, and 20% by Chanel’s friend, Théophile Bader.

Today, the business remains privately owned and firmly in the hands of Alain Wertheimer and Gerard Wertheimer, the great-grandsons of Pierre Wertheimer.  Both are listed on the Forbes 400 list of global billionaires.

Should Coco Chanel Have Given Up 90% of Her Stock?

It is easy to criticize Chanel for giving up so much of the equity in her firm, but at the same time:

  • She maintained exclusive creative control, which was what mattered to her.
  • Without the Wertheimer money and network, it is likely she would have died in obscurity, the name Chanel never coming into the lexicon as the embodiment of haute couture.
  • She also ended up wealthy herself, and got to do what she loved.

Diamonds vs. Rhinestones

Sometimes, it is better to own 10% of a diamond than 100% of a rhinestone, as Buffett has said. (more…)

Stafford Dress Shirts from J.C. Penny's

The savings were remarkable. The casual clothes showed very little difference from the much more expensive top-tier brands, but the dress shirts were a world apart. There was clearly a quality difference for the price there.

As promised in Department Store Sales Make Me Really Happy, Aaron and I headed out to J.C. Penney to follow up on the stuff I had mentioned and, sure enough, the sales were spectacular.  It’s clearly a different feel from the regular Nordstrom, Charles Tyrwhitt, and Thomas Pink shopping experiences from my New York days, but the amazing thing is I was able to get 1 pair of blue jeans, 2 t-shirts, 3 polo shirts, 5 dress shirts, and 5 ties.  Before the sale, the total would have cost $540.74.  However, due to the discounts, I got $231.65 off so I only paid $309.09 for all sixteen items.

At Brooks Brothers, which I favor among my preferred stores, that would have bought a single shirt and tie (if you were lucky).  Of course, as we’ve discussed, I try not to pay retail for anything.  A few years ago, Brooks Brothers had a huge sale on their Golden Fleece polos and I went into the Kansas City store and bought one of every color.  I used the Platinum store card (which, obviously, was paid off in full immediately) and got another 5% off my purchase as part of some special.

The only down side is there is clearly a quality difference in the dress shirts.  (more…)

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How to Find Investment Ideas

Wal-Mart Stores Stock Certificate

Every time you shop at a company, see their products selling well, or hear good things about a firm, it is an opportunity to research a potential investment idea. It doesn't mean you should actually buy shares, but it might just be a great place to start your search. Think of all the investors that found Wal-Mart Stores, Nike, Dollar General, Microsoft, Home Depot, Walt Disney, or Coca-Cola long before they had appreciated 10,000% or more (but were known in virtually all American households).

Years ago, I wrote an article called Finding Investment Ideas for Your Portfolio for About.com, a division of The New York Times.  I’ve been thinking for the past few days about how it is that I seem to come across so many opportunities and then I realized that most people like me are always looking whereas the average American isn’t.

By that, I mean that every time I walk into a business, without exception, the first thought that occurs to me as I look around is, “I wonder if this company is publicly traded.”  If it looks promising, I add it to a mental list and during my regular research periods each week, I pull all of the information I can about the company, or the corporate parent, and begin attempting to value it conservatively. It only takes a few, or even one, great investment in a lifetime to be financially independent.

If my friends and family could actually hear my thoughts, it would be amusing.  As we walk through the aisles of Wal-Mart, I am thinking to myself, “Wal-Mart has a net profit margin of 3.3%.  So, if I buy this $49.95 video game, the stockholders, who are the owners, are going to generate after-tax profit of $1.65 on the sale.  With a dividend payout ratio of roughly 30%, $0.50 of that will be distributed as a cash dividend and the remaining $1.15 will go toward expansion or stock buybacks.  With 3,810,171,967 shares of stock outstanding, each share of the company is entitled to $0.000000000433051 of the profit.” Sometimes, I actually pull out a calculator to compute figures as I stroll besides the shopping cart.

It’s almost like a game of chess, or solving a puzzle where the pieces are constantly moving and half of the box is missing.  I love the game.  Particularly, I like that if I’m right, I make money for the people about whom I care, so they can buy nicer clothes, pay off their debt, take vacations, or send their kids to music lessons.  That matters to me far more than the idea of owning a Net Jet.  It provides me with a real sense of satisfaction.  Most people can’t say they actually make a difference in people’s lives.  I can.

Yet, this idea of looking for such opportunities never occurs to most people.  Here’s an example from my own family …

Ed’s Sporting Goods: An Example In My Own Family

Members of my extended family owned a business called Ed’s Sporting Goods that at one time was the largest sporting goods retailer and team dealer in Northwest Missouri.  Now, it was a successful business – far more successful than the average entrepreneur and something about which the owners are, and rightfully should be, proud. (more…)

First: Before we begin, the education system in the United States over the past few decades has done such a poor job teaching basic logic that by virtue of the headline alone, it is statistically likely that you have already made a decision about whether or not this short essay on pay inequality is “good” or “bad”.  You’ve done this without considering any of the factual data or evidence I’m going to offer by virtue of my own experiences in finance, based nothing more on your own political meme.  Regardless of whether or not someone agrees with my facts, this inability for a citizen to carefully consider evidence instead of feeling is part of what is wrong with our Republic.  As a civilization, we have to get away from fear mongering and sound bites.

Reasons Goldman Sachs Deserves the Bonus (No, Really … )

Businesses, like people, are different.  Some people are tall, some are short.  Some are black, some Asian.  It’s the nature of the world.  In the same way, some businesses require more employees than others as a result of the business model and industry in which a company operates.

Whether or not a business can lavish employees and owners with huge bonuses, paychecks, dividend checks, and profits depends upon one metric and one metric only: operating profit per employee.

For instance, Goldman Sachs has 34,738 full-time employees.  Over the past 36 months, as the world has fallen apart and some of the biggest names in finance have collapsed, Goldman’s pre-tax profit from continuing operations was a staggering $34,500,000,000.  In other words, after paying these huge bonuses, Goldman Sachs has earned an average operating profit of $331,050 per employee, per year, over the past three years.  It’s amazing performance is evidenced by the fact that the stock is trading near the all-time high set before the market crash several years ago.  Thanks to the management team, shareholders have emerged virtually unscathed as those around them have lost everything.

Wal-Mart Stores, on the other hand, has 2,100,000 employees.  Over the past 36 months, it has earned pre-tax profits of $60,064,000,000.  That works out to an average of only $9,534 in operating profits per employee, per year, over the past three years.

Put another way: On a per employee basis, after paying all compensation and these huge, “excessive” benefits, Goldman Sachs is 34.723 times more profitable than Wal-Mart on a per-employee basis.  This explains why it’s able to offer far better pay and benefits for its employees. In fact, Goldman could give each one of its workers a $3,000 Christmas gift and it would shave just 1% off operating earnings.  If Wal-Mart did the same by adding, say, $75 to everyone’s paycheck each week, it would cause a 31%+ drop in operating profit.  People need to understand the numbers that drive these economics.  Given that the company has a $200 billion market capitalization, that 31% drop in operating profits would result in a loss of $62 billion in stock market value as the lower earnings resulted in a lower valuation put on the company’s shares by pension funds, 401(k) investors, and mutual fund managers.  The “loss” to the owners of Wal-Mart would be $29,524 in market value for this $3,000 per employee bonus.  It would actually be much higher because of the additional payroll taxes and other factors that businesses pay on top of wages.

In fact, even if you own no stocks directly, you probably have a large chunk of your retirement invested in Wal-Mart if you have any sort of pension benefits at all, or you own any type of mutual fund or equity-based annuity.  If you are a retired nurse with $500,000 in your 401(k) and you own an S&P 500 index fund, roughly 1.13% of your assets will be in Wal-Mart so your personal loss would be $1,751.50.  If your pension pays you $1,800 per month, the plan likely has the same assets set aside to cover your distributions (it would take about $500,000 in earnings to generate a sustainable $1,800 per month pension payout) so its loss would be the same; although you wouldn’t need to worry about it because your old employer is on the hook for the money, the company has to make up the unfunded pension assets so it’s less money in their bank account for hiring new employees or offering their own bonuses.

Before the rise of our modern economy, it was virtually impossible for firms to earn high operating earnings per employee because of the huge investment in equipment, machinery, and physical labor (the exceptions were businesses such as commodity brokers, which were able to earn a profit without tying up their own capital).

An apple orchard, for instance, would have massive investments in land, dozens (if not hundreds) of hired men and women to walk the field and physically pick the apples, and a warehouse of people to prepare them for shipment.  Today, much of that work has been replaced by machines but the savings went to the customer in the form of lower food prices, rather than to the business owner, because apples are a fungible product (you can’t tell an apple grown on one farm versus another if they are of comparable quality).  The result is that apple farmers aren’t able to offer great medical benefits, new Mercedes, and signing bonuses.  In banking, talent is anything but fungible.  Someone like Warren Buffett, Charlie Munger, or Philip Fisher is exceedingly rare.  If you could get Warren Buffett to work for you, paying him $1 billion a year would be a bargain because he’d likely earn that for your firm on a single transaction.

The moment our society moved beyond capital intensive industries, the fundamental laws of mathematics show that the pay difference between the richest and poorest (in terms of income) was going to widen because the new firms that arose such as advertising agencies, accounting practices, legal partnerships, and dentistry, earn high operating profits per employee.  Old firms, such as steel manufacturing, garment production, and railroads do not.  As a country moves from third world to second world, and later from second world to first world, a larger percentage of the population finds itself employed by these “high” return businesses because the needs of the population change.  The result is an ever-widening increase in the pay differences between the bottom tier, which consists mostly of those without a high school diploma, and the top tier, which statistically contains those with advanced degrees and PhD’s in specialized fields such as medicine.

As a society, our concern should not be pay differential but rather, the absolute standard of living for the bottom 10% of the population. I’ve said it a million times and I’ll continue to say it: If we could double the gap between the rich and the poor but, in doing so, double the real, after-inflation income of the poorest 10% of Americans, I’d do it in a heartbeat.  What matters is how they and their families are able to live.

As a society, we have a long way to go but I’m encouraged by our progress.  Why?  Because in the United States alone, changes in productivity and real standards of living over the past century have exceeded the sum of all recorded human history prior.

Being poor used to mean having no running water, no air conditioning, no central heating, not being able to buy clothes, or own a car.  Today, the poverty line in the United States is high enough that those on it have all of those things – according to one study that examined the European Union to the United States (see EU vs. United States by Fredrik Bergström & Robert Gidehag), in 2007, 46% of poor households in the US owned their own homes, 30% had two or more cars, and 63% received cable or satellite TV.

Yes, there is still a lot of work to do but we cannot forget that in the macro-economic scheme of things, our grandparents, parents, and now us, have done an amazing job of building an economic engine that has better opportunities than virtually anywhere else in the world.  I’m sorry, but if you own two (2!) or more cars, you can’t call yourself impoverished.  I didn’t buy my first car – a Jaguar X-Type – until I was in my early twenties and had built up my savings and investments to very respectable levels because I knew that an automobile is one of the single biggest hurdles to achieving financial independence when you factor in all of the incremental costs.  Do you think I wanted to wait that long?  Do you think it was convenient to get around places without transportation?  No, but I wanted to be independent and have enough money to not have to worry about a job.  That takes sacrifice.  You can’t have it both ways.

My hope for you, the reader, is you will now stop and remember, each time you read the news or hear an interview with a company or labor union, that the first metric you should check to determine which side likely has the better argument is operating profit per employee.


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