Mail Bag: The Politics of Anti-Gay Chick-fil-A, Brand Equity, and Personal Expression on the Job
In the post this morning about Brands and Brand Equity, I mentioned the Chick-fil-A scandal in passing; particularly how it has experienced a 50% drop in brand perception over the past few weeks as the scandal unfolds. One of the questions was too expansion to deal with in the comments thread so I put it…