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Joshua Kennon
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Daily Archives: November 13, 2012

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Mental Model by Joshua Kennon

Mental Model: Mere Exposure Effect or the Familiarity Principle

PsychologyBy Joshua KennonNovember 13, 20127 Comments

Mental Model: Mere Exposure Effect or the Familiarity Principle The mere exposure effect, also known as the familiarity principle, describes a phenomenon that causes humans to rate or feel positively about things to which they are frequently and consistently exposed, including other people.  All else equal, you will buy products, invest in stocks, frequent establishments,…

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