My niece and nephew were over at the house a couple of days ago and I ended up playing Eurotruck Simulator 2 with them as I had picked it up during one of the past Steam sales. In it, you want to start a freight company but you have no money so you take driving jobs. As you amass capital, you establish your own trucking business, setup a headquarters, acquire new equipment, and increase profits. You can even program your radio to play your own mp3 files.
The Hobby Lobby decision has been all over the news and it seems like everyone has an opinion on it (few people bothering to read the actual opinion from the Supreme Court). Despite many messages from you asking my thoughts, I haven’t written about it for several reasons. [mainbodyad]I believe this is a case that never should have been…
Estee Lauder couldn’t get an ad agency to accept her company as a client because her budget was too small. Facing rejection after rejection, she decided to take the $50,000 she had set aside for marketing and try something new. Undeterred by the endless stream of “no”, she mailed direct samples to consumers, launched a virtually…
Mental Model: Expression Contagion Whether you are a business leader, running a non-profit, or even a weekday book club, one of the most dangerous assumptions you can make as a decision maker is believing that people implicitly agree with you. A lot of folks mistake lack of opposition for consent or affirmation when that is…