How My Grandpa Dennis Could Have Turned His Pepsi Habit Into a 7-Figure Estate I’ve written in the past about how nearly every American alive today has been confronted with perhaps a dozen different companies that they knew first hand because they enjoyed using the firm’s products for years (in some cases, their whole life)…
The single most important concept in all of investing, according to Benjamin Graham and later confirmed by his star student, Warren Buffett, comes down to three simple words: Margin of Safety. What is the margin of safety? How do you calculate it? How important is it to developing a successful value investing strategy? As you’ll see in a moment, the theory behind value investing is that the ultimate return you earn on your investments will be closely related to the size and quality of the margin of safety you build in to your purchasing decisions, whether you are buying shares of Coca-Cola or building a hotel.
Originally serving as stock broker to the father of value investing, Benjamin Graham, Tweedy, Browne & Company converted to a money management company and eventually launched several highly successful mutual funds that operated with the same value investing style for which they had become renowned. After beating the market by several percentage points for nearly forty years, the firm’s place in the halls of investing greats has been securely established.
Whether or not a business can lavish employees and owners with huge bonuses, paychecks, dividend checks, and profits on a sustainable basis depends upon one metric and one metric only: operating profit per employee.
For the past few weeks, I’ve been toying with paid search at our e-commerce businesses. We’ve always had great success with organic search and, in many cases, dominate our keywords leading to terrific sales at a very low cost. However, with paid search, we weren’t as familiar with the mechanics and the best way to get a high conversion rate. We approved a budget to test out the process and learn in a trial-by-error format.