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Joshua Kennon
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Daily Archives: July 22, 2010

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Chanel Business Ownership

Coco Chanel Only Owned 10% of Her Business – Wise or Foolish?

Case Studies & Profiles, Shopping, Lifestyle & TravelBy Joshua KennonJuly 22, 20101 Comment

Coco Chanel was able to launch her business by partnering with financier Pierre Wertheimer. She ended up with 10% and creative control, her friend, Théophile Bader, owned 20%, and Wertheimer owned 70%. She came to resent the arrangement.

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