Acqua di Parma Fragrances and Colognes

Acqua di Parma Is a Good Case Study of Reviving an Old Brand to Create a Story that Resonates with Consumers

After the Guerlain fragrance purchases earlier, I ended up buying several new bottles of Acqua di Parma, including the Colonia, Colonia Intensa, and Blu Mediterraneo Bergamotto di Calabria in the Italy Pavilion of Epcot at Walt Disney World.  Again, I realized that most of the people who were in the store with me probably didn’t…

Guerlain Is Another Example of a Successful Family Business Lasting 150+ Years Before Being Sold

If Creed is the king of French perfume houses, Geurlain is the Queen.  It is one of the oldest perfume companies in the world, and for 166 years between 1828 and 1994, the business was in the hands of the Guerlain family.   In Walt Disney World’s Epcot French pavilion, I visited the Guerlain store, which…

Dallas Texas

I Love Dallas and I Love Texas

We are finally in Dallas.  As far as cities go, I love Dallas.  I’m thrilled with Dallas.  It, like me, is fiscally conservative and socially liberal.  There is plenty of high-end shopping.  There are world-class restaurants.  Several major airports are within driving distance.  Unlike my former home in the New York metro area, I can still…