Daily Archives: September 19, 2011

You are here:

What Does It Feel Like to Fly Over Planet Earth?

SpaceBy Joshua Kennon September 19, 2011 2 Comments

This clip has gone viral over the Internet, generating nearly 700,000 views since it was posted. It shows what it would feel like to fly over Earth if you had a spaceship. Watch of for the lightning and thunderstorms. We live on a beautiful planet. The original poster of the video had this to say:…

Wendy’s Brilliantly Relies on Mental Models from Psychology to Reinvent the Classic Wendy’s Cheeseburger

Case Studies & Profiles, PsychologyBy Joshua Kennon September 19, 2011 5 Comments

Wendy’s recent commercial introducing the remade cheeseburger named after founder Dave Thomas is one of the best examples of marketing and psychology I’ve ever seen. It’s brilliant; mental models applied in a constructive way. I’m not going to take the fun out of it, but be on the lookout for some of the clues…