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Joshua Kennon
Thoughts on Business, Politics, and Life from a Private Investor
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Daily Archives: April 10, 2015

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Mental Model: The Culture Code

Book Recommendations, Business Strategy, Marketing, PsychologyBy Joshua KennonApril 10, 201536 Comments

After writing about using words to your advantage in life and business, I began thinking of one of my all-time favorite mental models.  It comes from legendary marketing psychologist Clotaire Rapaille, who wrote about it in his treatise “The Culture Code“. Before we get into that, let me say that Dr. Clotaire Rapaille caught my attention so…

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