I believe one of the signs of a life well lived is the fact that you wake up every morning and jump out of bed because you can’t wait to spend your time focusing on something that makes every part of you – physically, mentally, emotionally, and spiritually – satisfied. This is going to be different for everyone.
We are in the process of rolling out some pricing changes for our letterman jacket business (we’re going to get aggressive on certain discounts for certain products). As we were updating the website, a beautiful, huge snowstorm hit. It’s really peaceful working here right now.
For the past few weeks, I’ve been toying with paid search at our e-commerce businesses. We’ve always had great success with organic search and, in many cases, dominate our keywords leading to terrific sales at a very low cost. However, with paid search, we weren’t as familiar with the mechanics and the best way to get a high conversion rate. We approved a budget to test out the process and learn in a trial-by-error format.