The My Day In Pictures articles are to keep friends and family updated on what is going on with my life. It was instituted at the request and for the benefit of one of my favorite people in the world, one of my aunts who is a retired telephone operator and lives a few hours away from me.

Acqua di Parma Fragrances and Colognes

Acqua di Parma Is a Good Case Study of Reviving an Old Brand to Create a Story that Resonates with Consumers

After the Guerlain fragrance purchases earlier, I ended up buying several new bottles of Acqua di Parma, including the Colonia, Colonia Intensa, and Blu Mediterraneo Bergamotto di Calabria in the Italy Pavilion of Epcot at Walt Disney World.  Again, I realized that most of the people who were in the store with me probably didn’t…