Mental Model by Joshua Kennon

Mental Model: The Hundredth Monkey Effect

Mental Model: The Hundredth Monkey Effect In social evolution, there is a mental model that describes the moment that knowledge, behavior, or belief reaches a tipping point (when the “100th monkey” is added), and instantaneously spreads throughout society so that it reaches the rest of a population without being taught, becoming common. The original research…

Wendy's Hot 'n Juicy Dave Cheeseburger

Wendy’s Brilliantly Relies on Mental Models from Psychology to Reinvent the Classic Wendy’s Cheeseburger

Wendy’s recent commercial introducing the remade cheeseburger named after founder Dave Thomas is one of the best examples of marketing and psychology I’ve ever seen.  It’s brilliant; mental models applied in a constructive way.   I’m not going to take the fun out of it, but be on the lookout for some of the clues…

Mental Model by Joshua Kennon

Mental Model: Calibration Errors

Mental Model: Calibration Errors Calibration errors are when people lack the genetic or cultural ability to calibrate communication based upon the situation, people involved, or other contextual clues.  To understand calibration errors as a mental model,  it might help to give you three real-world scenarios that would require the observer to calibrate the hyperbole. A…

Living with the Land Greenhouse Attraction at the Walt Disney World Resort Epcot Theme Park

Disney’s Living with the Land Epcot Greenhouse Can Grow 35,000 Tomatoes from 1 Tomato Plant in 16 Months and Produce 9 Pound Lemons

One of the coolest, and most thought-provoking, experiences of The Walt Disney World experience thus far is the greenhouse ride at the Living with the Land attraction in Epcot.  By focusing on renewable farming techniques and applying best-practices in technology, the researchers and scientists that work in this facility have been able to dramatically increase…