Wendy's Hot 'n Juicy Dave Cheeseburger

Wendy’s Brilliantly Relies on Mental Models from Psychology to Reinvent the Classic Wendy’s Cheeseburger

Wendy’s recent commercial introducing the remade cheeseburger named after founder Dave Thomas is one of the best examples of marketing and psychology I’ve ever seen.  It’s brilliant; mental models applied in a constructive way.   I’m not going to take the fun out of it, but be on the lookout for some of the clues…

Mental Model by Joshua Kennon

Mental Model: Calibration Errors

Mental Model: Calibration Errors Calibration errors are when people lack the genetic or cultural ability to calibrate communication based upon the situation, people involved, or other contextual clues.  To understand calibration errors as a mental model,  it might help to give you three real-world scenarios that would require the observer to calibrate the hyperbole. A…

Mental Model by Joshua Kennon

Mental Model: Using the Primary Mission of Your Life to Determine the Hierarchy of Priorities Between Task and Relationship

Mental Model: Using the Primary Mission of Your Life to Determine the Hierarchy of Priorities Between Task and Relationship One of my mentors from early in my career shared a mental model that has been a fantastic guideline and framework through which I’ve conducted my life.  It involves determining the hierarchy between personal relationships and…

Star Trek Captain Kirk

Jesus Christ vs. Captain Kirk: A Study of Mental Models (or “A Modern Example of Binary Beliefs and Cognitive Dissonance In Everyday Western Culture”)

The odds are good you won’t read this entire post.  The reason?  It has to do with confirmation bias.  If you think what I am going to say conflicts with your belief system – whether you are a scientist or a Christian – you won’t finish it to avoid cognitive dissonance even though you aren’t…