How One of My Family Members Used Shares of U.S. Bancorp to Build Substantial Wealth

By simply putting $300 extra each month into shares of U.S. Bancorp, the firm that owns his mortgage, instead of paying off principal each month, this family member hopes to end up with an extra $535,000 net in 30 years, plus own his house outright, and be collecting approximately $33,000 annually in cash dividends.
A member of my family has been using a technique to build substantial wealth that doesn’t require a high income or any specialized knowledge, extra work, or effort. I was so impressed by the way he implemented this program, I thought I would share it with my other family and friends (as well as anyone else who reads my blog) without giving away who it is.
Each month, he has a house payment of approximately $1,500, payable to U.S. Bank. He decided that instead of making an extra $300 payment along with his regular mortgage bill to lower principal and pay the debt off early, he would instead establish a direct stock purchase plan and have that same amount automatically used to buy shares of U.S. Bancorp. He was convinced the balance sheet of the bank was strong, and the fact that the CEO earns more in cash dividends from his outright ownership of U.S. Bancorp stock made him feel confident that management would act in the best long-term interest of shareholders compared to other banks, where huge bonuses and perks rewarded failure.
The commissions charged for this service are negligible, typically $2 per transaction. This means that every year, he is investing roughly $3,600 in U.S. Bancorp common stock, with instructions that all of the dividends should be reinvested. The mortgage on his home loan is roughly 5.5%. How much will he make in extra profit from this transaction?
Let’s assume that shares of U.S. Bancorp compound at 10% per annum, with the dividend reinvested, over the next 30 years. Of course, there is no guarantee that will happen and the company, like any business, could go bankrupt leading to massive and total loss, which is one of the reasons it is important to be reasonably diversified. Still, for the sake of our illustration, based on his special “savings” program, when he pays off his home, the deed would be mailed to him and he would be completely debt-free. At the same time, this small direct stock purchase plan would results in him owning nearly $600,000 worth of shares of U.S. Bancorp common stock! Based on its historical dividend yield, this would generate roughly $33,000 per year in pre-tax income, or $2,700 per month. He will have paid an extra $100,000 or so in tax-deductible mortgage interest, or a net $65,000. Thus, this move gained him roughly $535,000 30 years from now simply because of how he invested his money.
(To recap, he would own his home outright, have $600,000 in this account virtually no one knew about, and be earning $33,000 per year from checks that were mailed to him. This is on top of his businesses, retirement accounts, savings, and “real” money. You’d never know it. He drives a 10+ year old Ford, eats at McDonald’s, and lives on very little money each year.)
This just goes to show you that most millionaires are regular people who behaved in optimal ways, including investing their money well. They are teachers, dentists, bankers, coaches, and business owners. Yet, when you tell people in the lower classes this, they refuse to believe it because of the image that Madison Avenue has sold them. They don’t realize that they are likely living in the same neighborhood as a millionaire, who drives a pickup truck and has more money than many of the professional sports players on the local NFL team.
In the United States, there are three times more millionaires living in homes that have a market value of under $300,000 than there are living in homes valued at $1 million or more. – Dr. Thomas J. Stanley, Stop Acting Rich … And Start Living Like a Millionaire
Update: Several years ago, this post was placed in the private archives. Due to requests from the community, I restored access to it on 05/20/2019 as part of a project meant to make articles, essays, and other content available if I felt they had some degree of educational, academic, or entertainment value. At that time, I made minor edits to the post to refresh it, including updating the format to better fit with the new site design. Reading the piece nearly a decade after it was originally written, I want to reiterate again that none of this was intended as investment advice and that the point was not to discuss a specific stock – as I say above, any business can go bankrupt, this particular family member at this time happened to select U.S. Bancorp because he thought it was undervalued (something that turned out to be the case as the rise in quoted market value and dividend payouts for bank stocks since the Great Recession has been extraordinary) – but, rather, to point out that the way in which you allocate capital can have a substantial effect on your net worth and income. That is, the rules of corporate finance apply to your personal household. The exact same initial stream of cash, put to work in ways that offer a compounding advantage, might seem insignificant on a year-to-year basis but are rather breathtaking after 10, 20, 30+ years. No reasonable person would want their entire investment portfolio to consist of a single stock (as I’ve reminded you in the subsequent years, it is important to pay attention to your portfolio weightings!) but going through your life and career accumulating productive assets that produce what you hope will be ever-increasing amounts of cash per annum, and paying reasonable prices for those assets while maintaining a strong, liquid balance sheet that survive recessions and depressions, has been a winning economic formula for as long as civilization has existed and there is no reason to think that is going to change any time soon. Different people approach this differently. Some place a heavy emphasis on real estate, while others prefer common stocks. Some operate their own private businesses while others are specialists in accumulating commodity royalty streams such as those involving oil, natural gas, and/or mineral rights. The underlying philosophy is what matters. Try to find intelligent things to do, then do them. It can be amazing how much easier things get over time.
Reader Comments (6)
Comments are presented chronologically, with replies indented beneath the comments to which they respond.


Frat Man
March 22, 2011
I read an article in either Fortune or Money Magazine that noted that a $10,000 investment in Johnson & Johnson in 1980 would be worth several hundred thousand dollars (I don't remember the exact figure, but it was quite large) today. The point of the article was that (a) dividend reinvestment means a lot more than people think, and (b) J&J was an established, large-cap household name in 1980, and you could still make buckoo bucks off of it.
But I was wondering--do you have any idea how many people such stories are true for? I've read horror stories about how mutual fund investors actually earned a paltry sum compared to the returns of mutual funds during one of the most extended bull markets in American history from from '80s through '07. I know on about.com you have that Hershey's stock for Dairy Queen owner example, and here you discuss how your grandpa could have built his own Pepsi empire. But how many people actually do this? Growing up in a working-class background, I hardly knew anyone who owned stocks, and I was wondering if you had any idea how many people from working-class backgrounds actually have hold those Exxon shares since 1970 and are now reaping very nice returns from it.
It seems so common-sensical that if you buy J&J today (this may be an unfair example since it's trading it so low a price compared to its future earnings potential), you're going to be well-off in 20 years. But it seems that only 1% of the population realizes this and tries to build towards it, and an even fewer percentage get to actually pull this off, which is quite sad.
Joshua Kennon
March 25, 2011
Replying to Frat Man
I do know people for whom it is true, some in my own family. But I know a lot more people who sold during crashes in panic, even though I told them not to do it.
My personal belief on the matter is that people don't really understand what stock is. They see a little blip on a computer screen or in a newspaper and don't know what it is. I see a piece of a company that has a share of profits, dividends, and voting rights. When I think that piece is undervalued, I buy more. When I think it is overvalued, I sell it (with few exceptions, such as the permanent dividend stocks held in my retirement trusts and accounts).
Johnson & Johnson is actually a very good example. A few day ago, I bought another $8,500 of it for one of my retirement plans. I have the dividends set to automatic reinvestment and I probably won't touch it until I am forced to withdraw it in old age by tax law. There are some weird things that happen with pharmaceutical stocks that cause the earnings to be understated in a lot of cases, meaning the p/e ratio is overstated and the earnings yield is understated. When the price is right, I am a net buyer of Johnson & Johnson. I don't care if it loses 50% (it could, just like all stocks) as long as the core business is intact.
In fact, if I were forced to sell everything I owned, put it all in a trust fund, and divide it into 4 individual stocks with dividends reinvested that could not be changed for 50 years, Johnson & Johnson would be one of those slots. It is really a collection of decentralized businesses, earning profit from almost every country on the planet in almost every currency, with good returns on capital and equity, nearly unassailable trademarks, and an industry that is virtually certain to grow as humans live longer.
I don't know if it will beat the market over the next 1, 3, or 5 years. But I do know that I would sleep well at night if my time horizon were an investing lifetime and I could reinvest the dividends tax-free.
FratMan
January 4, 2013
Hey Joshua, with Abbott Labs recently spinnoff, any chance you could do a general piece on how to think about spinoffs? I've never seen you write about that topic, and I'd be curious to see what I could pick up if you did an overview on the topic.
Ben
January 29, 2013
Joshua,
I came across this article when browsing through your past articles. I think this is a great idea of investing the extra surplus versus paying down the mortgage (especially for me considering I have a 4% fixed rate pre-tax). However, should the funds be invested in a brokerage account or Roth IRA in your opinion? From my understanding if you are in a 15% marginal tax bracket or lower you don't pay any income taxes on the gains. I like the idea of having access to a brokerage account assets if needed but you can take the contributions from a Roth IRA. I have contemplated this for a while and just trying to find the best account setup for this scenario.
Thanks,
Ben
Nirav Desai
April 11, 2013
great post!
Alexis C
March 28, 2015
I know this is from a long time ago but your question doesn't make much sense. You can hold a number of different types of investments in a Roth IRA, including stocks. If you haven't maxed out a Roth already and the time frame suits you, why not use it? It's true that _currently_ in the 15% bracket you don't pay _federal_ tax on qualified dividends and gains, but you may pay state tax and your income bracket and/or the law may change, whereas with the Roth you're locking in the tax-free advantage.
Of course, there are big disadvantages if you have to take any of the earnings out before you're 59.5 years old, usually much worse than if you'd just kept it in a taxable count all along.
Not for nothing, but if you're purchasing stocks you should maybe have a long time frame in mind anyway. If quick and unpredictable access to the money is high in your priorities, you might want to keep it liquid rather than investing it in case the market tanks and you're forced to sell at a loss. (I mean, you could still keep cash in a Roth if you wanted, would give you the opportunity to invest that money with the tax advantages once your situation was more stable.)
Good for you, btw, for knowing you can take the contributions out any time without penalty, not a lot of people realize that.