In 1927, Hugh Roy Cullen was approached by Jim West, a wealthy lumberman who had invested in projects with Cullen in the past. On a Saturday, West called Cullen to his downtown Houston office, where he made the following offer:
I’ve got $3,000,000 lying around. And I’ve got the West Production Company, which don’t amount to much. I’ll put the $3,000,000 in my oil company, and give you one-fourth interest – if you’ll go in with me. You’ll be president – and have complete charge of the company.
In one fell swoop, Cullen, who was successful but by no means rich, was offered a 25% ownership stake in a business with a worth of roughly $40,000,000 today in inflation-adjusted terms. Overnight, he would have been worth the equivalent of nearly $10,000,000 today. Plus, he’d get a quarter of all the future profits if they were successful and have complete operating control. It could have been the platform that skyrocketed him to the fortune he had always desired, despite being a fifth-grade dropout who grew up in relative poverty.
Cullen said he would have to think it over.
According to Bryan Burrough’s account in The Big Rich: The Rise and Fall of the Greatest Texas Oil Fortunes:
The following Tuesday, having heard nothing from Cullen, West telephoned him again. “I made a proposition to you last Saturday, and since then I haven’t heard a damn thing from you, ” West said. “I offered to give you almost a million dollars, and you haven’t taken the trouble to reply. What’s your answer, Roy?”
“Not interested,” Cullen said.
For a moment West was speechless. “Not interested!” he barked. “My God – what do you want!”
“Tell you what I’ll do,” Cullen said. “I’ll go in the oil business with you – fifty-fifty. For every dollar you put in, I’ll put in a dollar. But only on condition that I have full charge – no interference.” West went quiet for a moment. “Roy,” he said after a moment, “I didn’t know you had that kind of money.”
He didn’t. “I’ll put up five thousand dollars [the equivalent of $63,371 today], “Cullen said, “and you put up five thousand. We’ll each have half-interest.”
West didn’t understand. “I offered you three million dollars, Cullen – and you’d get a quarter of that (outright). You’ll turn that down and put up five thousand of your own money?”
“That’s right,” Cullen said. That way, he went on, “I won’t be working for you.”
Later they flipped a coin to determine whose name went first. Cullen won; the new partnership was named Cullen & West.
Twenty years later, when he died, Cullen had a net worth of $200 million to $300 million, which would be $2 billion to $3+ billion today.
This is one of the lessons I want you to learn. I will never grow tired of saying it: Your goal is not simply the amassing of money for the sake of money. Money is a tool. It is designed to give you the life you want. To Roy Cullen, independence was more important than money. He knew himself. I will hammer this into you for as long as I am writing. I’ve seen too many people forget it and squander what counts.
[mainbodyad]You have to know yourself. You have to know what you value. Don’t just chase a bigger income; a higher net worth. Decide how you want to live, how you want to spend your time, what you want to be doing when you wake up in the morning. Then figure out how to get your hands on enough money to give you that life.
The real wealth is time. It’s all about doing what you love, when you want, and how you desire. Money is the facilitator. Don’t work for it, make it work for you. Otherwise you will wake up older, approaching death, and realize you have squandered all of your life capital for financial capital that now has little utility to you.
The figure is different for each of you. For some, it is $15,000 a month in dividends, interest, and rents that require no work. For others, you need an income of $100,000,000 a year because you have ambitions of ranking among the wealthiest Americans in history. Decide what will serve you best, and then work toward it. Don’t let your happiness depend on it, though. Enjoy your journey along the way and make it a game. That way, even if you fall short either through fate or some other misfortune, you still wouldn’t do anything differently so that you can say yours was a life well lived.
Reader Comments (6)
Comments are presented chronologically, with replies indented beneath the comments to which they respond.


Teeka Tiwari
April 26, 2013
Amen to that Joshua! Amazing that you learned that lesson so young.
Anne
April 26, 2013
There are so many people "living" not knowing what they really want. If they could just shut off from the world for a day, sit down, open their heart and mind for once, and write down what they want, then chase it, there would be much more collective happiness in this world.
But stopping to think while you are "living" is hard, isn't it?
Matt
April 26, 2013
Wow I like this story. Anytime you can get into a relationship where one person "owes" another something (whether explicit or implicit), things have the potential to get really political and nasty. In any activity, better to have equality in a partnership than subservience (or even superiority) in a hierarchy, in my opinion.
Alexander Davis
April 26, 2013
Time is the only true constraint. You can make several decisions to control money in your life but very few to control time. Maintaining your health and balancing where your allocate your time should be very high priorities.
FratMan
May 4, 2013
Hey Joshua, I recently talked to someone that called up his broker to buy Berkshire Hathaway shares in 1980, only to be talked out of it by his broker because of the "high price" and "no dividend"). This guy was still bitter about that.
I haven't experienced something quite like that, but it did make me wonder: What is a quick way to get over regrets/blown opportunities?
Sometimes, I feel like it takes me longer to move on with things than it should, and I was wondering if you had any advice on how to accelerate the process of moving on past mistakes/blown opportunities/past screwups, etc.
vandart
May 14, 2013
damn this is the ultimate message i read so far
FREEDOMMMMMMMMMMMMMMMMMMMM
thanks Josh