A Case Study of Nestlé SA Shareholder Returns With and Without Dividends Reinvested
Personally, my household owns shares of Nestlé SA, the Swiss-based chocolate, water, coffee, condensed milk, packaged food, and nutrition giant. I’ve never been able to get as much of it as I want due to valuation1, but whenever the stock is within striking distance of my conservatively estimated calculation of intrinsic value, I write a check to purchase more shares, which are then added to the “permanent” holdings. That means, short of extraordinary circumstances, I have no intention of ever selling our Nestlé stock because it is one of only ten or so companies that I treat exactly as I do our family businesses. Each year, our ownership grows as I nibble around the edges, waiting for a better opportunity. One of these days, God and Mr. Market willing, I will get a chance to purchase enormous quantities of the stock at a price that is highly favorable. My job is to be ready for that moment.

I feel so strongly about the long-term quality of the Nestlé holdings, that I imagine, someday, my Nestlé shares will be gifted to my children and grandchildren, probably in a trust fund that allows them to collect the cash dividends but not sell the stock itself. Besides that, I love the products including both the Nescafe coffee and the Nespresso Espresso system.
Why? Nestlé has thirty (30) individual brands that generate more than $1 billion in sales each. It is a massive, stable collection of slow-to-moderate-growing businesses that churn out incomprensible gushers of cash both through organic growth and price increases, which management then returns to the owners in the form of dividends and stock buybacks. The result is a firm that grows more valuable year after year, while no one seems to notice. Like a Swiss clock, the food and beverage company executes extraordinarily well, sticks to what it knows, and makes money.
Nestlé is not inexpensive right now. It’s overvalued, not to the degree you see at one of my other favorite companies, Brown-Forman, but enough to matter. The shares trade at 60.40 CHF and generate profits of 3.10 CHF, of which 1.95 CHF is distributed as a cash dividend to the owners. I’d be all over it at 40.00 CHF or less.
The stock trades on the Swiss Exchange in Zurich, Switzerland, although there is an ADR program managed by CitiBank for investors in the United States. There are advantages and disadvantages to using the ADR, one of which involves having the tax work done for you already, the other of which is the possibility of the ADRs trading at above or below the corresponding value of the stock it holds depending on the supply / demand situation at the time. Right now, for example, the ADRs are roughly 8¢ cheaper per share than they should be.
I thought it would be fun to go back and look at the most recent history of Nestlé for shareholders who bought and held the stock back in the early 1990’s. There is information further back but it gets harder to calculate so, again, the long-term record is somewhat arbitrary. Besides, even if we were to go back further, the results would be even more impressive.
A $100,000 Investment In Nestlé Shares in 1991 Without Dividends Reinvested
If you bought $100,000 worth of Nestlé common stock on the first day of trading in 1991, you would, as of October 7th, 2012, own 14,306 shares. At 60.40 CHF per share, this is a market value of 864,082.40 CHF. Translated back into United States dollars, that is $929,718.

On top of the $929,718 in stock you own, you would have collected years of cash dividends. How much? It’s hard to say given the currency translation, but if you had let the money pile up in Swiss Francs, over the years, you would have received checks for 229,754.36 CHF and you are about to receive another dividend check for an estimated 29,400 CHF or so this coming December 31st (depending on whether management sticks to last year’s 5.4% increase), for a total of 259,154.36 CHF. In current United States dollars, that is $278,839.73.
That means that you turned your $100,000 investment into $1,208,558 consisting of $929,718 in market value shares of Nestlé SA and $278,840 in cash dividends received over the years, which you could have spent, given to charity, or used to fund other investments. That works out to a compound annual growth rate of north of 12%. There would be tax considerations, which are too complicated to factor into the equation depending on your home country, the account in which you held the shares, et cetera, but all in all, you increased your purchasing power nicely from a single decision 21+ years ago without ever thinking about it again.
A $100,000 Investment In Nestlé Shares in 1991 With Dividends Reinvested
What if you had plowed those Nestlé dividends back into the company to increase your shares? You would now be sitting on roughly 22,784 shares of the stock, with a market value of 1,376,131 CHF, or $1,480,662. Your annual dividend income will probably be something like 46,828 CHF this year, or $50,385. That works out to a compound annual growth rate of roughly 12.80%. Again, your actual results could have varied significantly depending on how you handled the tax complications of owning a foreign company.
That is freedom. A check written for $100,000 back in 1991 is now pumping out $50,000+ in cash dividends per year assuming optimal tax strategy. Do you know what kind of good that cash could do for the typical American family? You’d never have to worry about paying for prescription medicines. You could buy a new car every few years by writing a check. You could take your loved ones on vacations around the world. You could fund a local food pantry that made sure no child in your community went hungry. The choices are limitless, bound only by your imagination and values.
Now, imagine if you had made an investment like that every year, planting a new seed, in a new business, leaving a long line of financial trees in your wake for you, your children, and your grandchildren to harvest in future years.
When You Find a Great Business, Watch It
There are very few businesses in the world that can earn those kinds of returns on capital without a lot of effort on the part of the investor. When you own a company like Nestlé, you are letting the business, and time, do the work. You don’t have to be clever. You don’t have to be smart. You don’t have to work hard. You just have to make sure your initial purchase price is rational, that the business is still earning good returns on capital despite the inevitable fluctuations that will happen from year to year, and then write a check, waiting several decades as you go on with the more important things in life, like taking your kids to baseball games or writing the great American novel you’ve always wanted to pen.
Companies like this won’t solve a red ring problem for those of you who want to be driving a Bentley at 25, but they can be nice augments to your primary wealth building assets. For me, they are a way to inventory profits from my more lucrative private holdings, and provide an insurance backup that is silently growing in the shadows. Had I never mentioned it on this blog, no one would have ever known. These are the bread and butter (er … milk and chocolate) enterprises that lead to seven, eight, and in some rare cases, nine-figure portfolios, like the retired dairy farmer I wrote about last year.
Footnotes: 1 Thus far in fiscal 2012, I’ve only been able to pick up a few thousand dollars (in United States currency) worth of new Nestlé SA shares to add to the collection because the stock keeps climbing higher. There are better bargains elsewhere at current valuations.
Reader Comments (18)
Comments are presented chronologically, with replies indented beneath the comments to which they respond.



Gilvus
October 7, 2012
Joshua, when you look at companies that make your "permanent" list (JNJ, PG, GE, KO, etc.), do you do an all-out DCF analysis, or is simply glancing at the fundamentals relative to historical values good enough? For example, if the price of JNJ dropped down to 12x earnings due to a temporary problem, would that be enough to start grabbing shares?
Joshua Kennon
October 8, 2012
Replying to Gilvus
For a company to get to the point that I know it well enough to put it on the "permanent" shopping list, I'm familiar enough with its economics that I can glance at the stock price and know within three seconds. That is because I studied the businesses in-depth in the past, and keep up with the filings.
If I were looking at a new firm, I'd delve into the filings and discount the cash flows. A couple of years ago, for example, there was a major blue chip stock that I won't mention, which looked like it was a good possibility. However, when I got into the multi-hundred page 10K filings, it turned out that the "increases" in earnings per share were really just a pension accounting trick. The earnings weren't high quality; the accruals were too high. So I passed. It would be more expensive at 12x earnings than a higher quality firm at 15x earnings.
Several years ago, accounting rules were different and pharmaceutical stocks suffered from perpetually under-stated profits. That isn't so much the case these days.
So, in the beginning when I'm getting to know a company, I might break out a spreadsheet but at this point, I can pretty much run the numbers on the back of an envelope and know if I'm interested or not. Ben Graham called it the "fat man" test. You don't need to know the exact weight of a morbidly obese man to know he is fat. Intrinsic value bargains are the same way. The last time I had to actually break down spreadsheets and calculate values was when I was looking at a company with three classes of stock, a short trading history, and somewhat complex financials.
And for a 30+ year time frame, Johnson & Johnson at 12x earnings is a steal, even if it goes to 6x earnings the next day in a stock market crash.
Joshua Kennon
October 8, 2012
Replying to Gilvus
P.S. The more I think about it, the Dividend Adjusted PEG ratio would work 90% of the time in protecting an investor from overpaying. There would be exceptions, in the case of outright fraud or accounting tricks, but on a diversified enough portfolio, it should work out over several decades in minimum time horizon. The key would be to avoid over optimism in the growth variables of the equation.
But, really ... the dividend adjusted PEG ratio, with a target value of 1.00 or less for all purchases, is almost all a layman would need.
Gilvus
October 8, 2012
Replying to Joshua Kennon
Thanks! I learned about the PEG ratio, but I must've glossed over the dividend adjusted version. What about Ben Graham's net current asset value per share metric? I think he used the 33% margin-of-safety rule for this one.
Joshua Kennon
October 8, 2012
Replying to Gilvus
That model hasn't been viable for 30 or 40 years, at least. It was possible back in the 1930's and 1940's when standardized databases were hard to come by and to find those companies, an investor had to dedicate significant time to pouring through the thousands of pages found in things like the Moody's manuals. Keep in mind, too, this was the aftermath of the Great Depression when so many people lost everything that they were engaging in mass non-economic selling because they had no choice. Even firms like Coca-Cola were, for a moment, worth more liquidated than as an on-going concern.
It may come back as a strategy is we ever go through Great Depression II and you are one of the last men standing.
Gilvus
October 8, 2012
Replying to Joshua Kennon
Dang. Investopedia left out this crucial piece of information ಠ_ಠ Thanks again.
Tyler
February 15, 2015
Replying to Joshua Kennon
Speaking as someone writing an investment policy manual right now, that last sentence gave me shivers. It's why I'm committed to building such a large emergency fund. I will structure my affairs so that I will be one of the last people standing. Thanks for the inspiration.
Matthew Nix
October 9, 2012
Replying to Joshua Kennon
Interesting point about estimating the eps growth - do you think a sensible approach would be to use a long run historical eps growth and then apply a healthy margin of safety to that? Obviously this is far from perfect, but I don't place a great deal of trust in analyst forecasts either...
Joshua Kennon
October 9, 2012
Replying to Matthew Nix
That's one approach. The problem comes in when you are dealing with an industry or product that can experience rapid change. Twenty years ago, the historical growth rate of Nintendo looked fantastic until the Playstation came along and knocked it off its throne. Then, the Wii outsold everything. To project earnings would have required a look at unit figures and profits per unit.
Projecting growth is much easier for a business like Nestle or Johnson & Johnson. If I were looking at Nestle, you can assume that in a stable economic environment without a lot of price competition, growth is going to increase as a result of 1.) net increases in population, 2.) additional efficiencies in cost or pricing increases, and 3.) growth in market share, either organic or purchased via acquisition. There isn't a lot of variation in the figure.
For me, I consider the safest route to forecasting growth to be: Take the net capital added to the capital base (adjusting for retained earnings modified by distributed cash dividends and net share repurchases, for example), multiply it by the return on equity figure, and then calculate what is known as the maximum sustainable growth rate. From there, try to figure out which of the three components that make up ROE using a DuPont analysis are likely to change in the near future. Then, you have to bring the art into it and start messing with the figures. I looked at a clothing company the other day that is growing very rapidly but one glance at is product line and I threw it off the potential buy list because the clothing looks like the sort of thing a streetwalker in the 1980's would have worn. There is no way that kind of look flies in the deep south or Midwest of the United States, so management projecting unit growth outside of Los Angeles and New York is idiotic. They are in for a horrible surprise. You can't quantify that, though. ROE growth, in this case, is unsustainable because it can't be replicated in Nebraska or Arkansas, which is what the company model is based upon now that it is expanding beyond its startup territory.
Gilvus
October 9, 2012
Replying to Joshua Kennon
Joshua, did you find that clothing company by browsing Value Line? Is Value Line all you really need to find promising prospects?
Joshua Kennon
October 9, 2012
Replying to Gilvus
Question 1: I don't recall where I first discovered the clothing company.
Question 2: Between the Value Line Investment Survey and the Value Line Small & Mid-Cap Edition, you get historical data on roughly 3,600 companies, including virtually every major corporation of importance.
So, yes. I think any investor could put together an entire portfolio using nothing but those two Value Line products (not for their recommendations, but for the historical financial data it provides as a starting point) to find businesses as a starting point.
For me, it's about my work method. Sometimes, I want to look up a specific historical records, and other times, I just want to look at, say, industrial manufacturing companies or regional banks. They are grouped by industry so it is much easier to open it, like a newspaper, and look for something that fits my requirements. If the payout ratio is declining over time, I want to know why management is hanging on to more money and whether or not they are earning good returns on the capital that, otherwise, should have been paid out to me as an owner. If returns on equity are increasing, I want to know if it is due to improved asset turns, higher profit margins, or additional leverage. Value Line lets you see all of that in a few seconds so it is a huge time saver if you are a long-term, fundamental analysis person.
I imagine it would be useless for stock traders.
TL;DR: Every stock in my personal, household, and company portfolios is covered by the Value Line Investment Survey or the Small & Mid-Cap Survey. So, yes, you could use it exclusively to find ideas. There are times I'll come across a business that isn't in the records but the last time that happened was two or three years ago when I was buying up a tiny regional insurance group that had almost no float and it would take days between trade executions.
Gilvus
October 10, 2012
Replying to Joshua Kennon
Thanks for the heads-up. Due to inexperience I'm mostly sticking with blue chips and mutual funds, but I'm slowly moving into higher-risk, higher-reward territory. Value Line seems to be the best way to go about it.
Matthew Nix
October 11, 2012
Replying to Joshua Kennon
This is exceedingly helpful - thank you!
joslin
August 3, 2013
can u mention the market cap of nestle in 1991
Joshua Kennon
August 3, 2013
Replying to joslin
Again, judging by your questions on this and other threads, it seems probable that you are making this mistake so I'm not going to answer the question as I think it would harm, rather than help, your understanding.
rreew
August 23, 2013
Replying to Joshua Kennon
what? Ok, you don`t know. Thas`s faire. Yes : in history Nestle is better investment that Buffett Berkshire. But always: first: share price 100 years, market cap 100 years, dividend 100 years etc. Only this is a serious !
Kapitalust
June 24, 2015
I'm interested on acquiring Nestle but if I chose to buy the ADR, the dividend would be hit with a 35% withholding tax in a tax-sheltered account in Canada.
Out of curiosity, I took your numbers, subtracted out 35% from the total dividends, and looked at the CAGR with that massive withholding tax hit. The results?
Even with a 35% dividend withholding tax drag, in your case study above, one would have STILL compounded at 10.9%.
I couldn't (well I can) believe it.
Stephen H
August 26, 2015
Replying to Kapitalust
I hate withholding taxes. It really hurts the TFSA especially.