More than 200 years of research shows that owning stocks, which represent an ownership stake in a business, is the best way to generate long-term wealth. Our stock investing guides will explain how common stocks work, what preferred stocks are, how to understand dividends, stock basics for new investors, and advanced stock trading techniques for those who are ready to learn the deep knowledge of finance.

Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory

Cigarette Industry Market Share

Four Companies Control 94.8% Market Share of the Domestic Cigarette Industry in the United States

Four Companies Control 94.8% Market Share of the Domestic Cigarette Industry in the United States On this blog, in my articles, and even in my books, I have often used the example of how capital allocation determines the wealth one ultimately has.  Many times, I used the illustration of a married couple, both of whom…

Read more
Borders Group Stock Certificate

Borders Group: The Single Dumbest Investment We Ever Made

Due to our disciplined value investing philosophy, coupled with our insistence upon diversification of income and assets, we haven’t experienced a lot of big losses.  When we do, we try and study what went wrong so we can understand if there was a structural problem or a blind spot in our mental cognition that should be avoided in the future.  We never want to have to “return to Go” in Monopoly terms.  That is just intelligent portfolio management.

Read more
Coca-Cola Direct Stock Purchase Plan and Coca-Cola Dividend Reinvestment Plan or Coke DRIP Literature

How We Used Shares of Coca-Cola to Teach My Youngest Sister About Investing (and Why the Cycle of Consumption and Financial Stress Starts as a Teenager for Most Americans)

When I was a senior in high school, I bought my youngest sister a single share of Coca-Cola common stock for her 6th birthday. It’s been a teaching mechanism throughout her life; one that is far more important and beneficial from an academic and educational standpoint than any investment return it could generate.

Read more
Investing in Pepsi Stock

How My Grandpa Dennis Could Have Turned His Pepsi Habit Into a 7-Figure Estate

How My Grandpa Dennis Could Have Turned His Pepsi Habit Into a 7-Figure Estate I’ve written in the past about how nearly every American alive today has been confronted with perhaps a dozen different companies that they knew first hand because they enjoyed using the firm’s products for years (in some cases, their whole life)…

Read more

Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory