In his dairy, John Quincy Adams wrote, “La molesse est douce, et sa suite est cruelle.”, which translates into, “Idleness is sweet, and its consequences are cruel.”
A week or two ago, I wrote an article called Understanding Stock Repurchase Plans for About.com, a division of The New York Times, which discussed Sonic Restaurant and the massive stock buy back program that had taken place over the past few years. In it, I walked the readers through a lot of the math and explained that I had purchased a couple hundred shares to watch and monitor the stock through one of my companies, Mount Olympus Awards, LLC. (I’ve since increased it to about 500 shares to continue watching and waiting to see how events unfold).
I believe one of the signs of a life well lived is the fact that you wake up every morning and jump out of bed because you can’t wait to spend your time focusing on something that makes every part of you – physically, mentally, emotionally, and spiritually – satisfied. This is going to be different for everyone.
We are in the process of rolling out some pricing changes for our letterman jacket business (we’re going to get aggressive on certain discounts for certain products). As we were updating the website, a beautiful, huge snowstorm hit. It’s really peaceful working here right now.
A family member came by today and the course of the conversation got me thinking about the reasons that I have managed to achieve everything I set out to do with far less effort than should be required, and succeed, whereas most people never do. One of the secrets, I think, comes down to the way I frame questions.
For the past few weeks, I’ve been toying with paid search at our e-commerce businesses. We’ve always had great success with organic search and, in many cases, dominate our keywords leading to terrific sales at a very low cost. However, with paid search, we weren’t as familiar with the mechanics and the best way to get a high conversion rate. We approved a budget to test out the process and learn in a trial-by-error format.