Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory

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Mental Model: The Culture Code

After writing about using words to your advantage in life and business, I began thinking of one of my all-time favorite mental models.  It comes from legendary marketing psychologist Clotaire Rapaille, who wrote about it in his treatise “The Culture Code“. Before we get into that, let me say that Dr. Clotaire Rapaille caught my attention so…

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McCormick Annual Report 2015

An Accounting Homework Assignment for Those of You Who Want to Learn to Analyze Businesses

I get a lot of requests for real-world examples or homework assignments that have to do with some of the more important investing concepts.  This morning is your lucky day if you’re fairly new to the finance game and want to give diving into SEC filings or annual reports a try.  Here’s a (fairly) easy introduction to how things can appear better, or worse, than they really are.  Ready?  Let’s go.

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Pepsi vs. Coca-Cola Investment Returns

Pepsi vs. Coca-Cola Investment Returns Over My Lifetime

When Aaron and I were at the World of Coca-Cola in Atlanta, we thought about buying our niece and nephews some gifts from the retail store but ultimately decided to give them something more valuable: Stock.  We’ll make another transfer to the custodianships I setup last year, modeled partly after the one we established for my youngest sister more than a decade ago.

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Measure the Right Things in Life

Make Sure You Measure the Right Things in Life

[mainbodyad] With all of the talk of gas prices falling, I’m reminded of the situation a couple of years ago when fuel costs were on an upward trajectory.  Everyone from the little old ladies at church to major economic commentators were lamenting the “record high” energy expenses.  Very few people noticed that, as per the U.S. Energy Information…

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Hershey Products

Investing in The Hershey Company Has Made Generations of Investors Rich

As we approach the end of 2014, I’m looking back on the year.  One of the major changes from an investing perspective what a modification Aaron and I made in the investment policy manual.  That doesn’t happen often.  We added a handful of companies to the list of permanent business; those companies we consider so…

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Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory