Mental Model by Joshua Kennon

Mental Model: Situational Knowledge

Mental Model: Situational Knowledge Last night, I was talking with Aaron about the situational knowledge mental model and its implication for business innovation.  For those of you who aren’t familiar with it, situational knowledge is a type of experience-based knowledge that arises either organically or through training, creating a database of relevant facts and implicit…

Coca-Cola Plant

How Thomas and Whitehead Used Synthetic Equity To Build Massive Fortunes, While Simultaneously Creating Thousands of Coca-Cola Millionaires in the United States

In the late 19th century, a man named Benjamin Franklin Thomas decided he wanted to be rich.  He became obsessed with business, investing, and finding a single opportunity that would set him up for life, allowing him to live off his capital.  According to Constance L. Hays in her book The Real Thing: Truth and Power…

Douwe Egberts Acquisition

One of Europe’s Oldest and Most Secretive Families Has Been Using Its Private Holding Company To Buy Up The World’s Coffee Assets

I’ve watched in fascination over the past couple of years as German conglomerate Joh. A Benckiser has been quietly buying up the world’s leading coffee brands, acquiring Caribou Coffee for $340 million, Peet’s Coffee & Tea for $974 million, and my personal obsession, Douwe Egberts for $9.8 billion, among others.  The firm is the personal holding company of…