More than 200 years of research shows that owning stocks, which represent an ownership stake in a business, is the best way to generate long-term wealth. Our stock investing guides will explain how common stocks work, what preferred stocks are, how to understand dividends, stock basics for new investors, and advanced stock trading techniques for those who are ready to learn the deep knowledge of finance.

Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory

A Technique for Comparing the Intrinsic Value of Two Stocks

A Technique for Comparing the Intrinsic Valuation of Two Stocks

One technique I find helps a lot of investors act more rationally is one I developed during my late teenage years.  I would convert all companies I was analyzing to $100 per share to make comparison of the figures and yields easier.  In essence, this allowed me to ask the question, “How much profit am I buying for every $100 I put into this company?”  If I paid a high multiple for a particular business, it forced me to justify the higher valuation by writing down my reasons for my belief.

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How to Measure Your Wealth Header

How to Measure Your Wealth

Years ago, I vaguely remember hearing someone comment that it was interesting how differently we measure wealth today compared to British society at the end of the 19th century.  This made me realize that most people don’t even know there is a difference; that there are primarily two ways you can think about measuring your wealth and which you choose for your own household will influence how you behave, the capital structure you employ, and even how you think about risk.

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German Mark Inflation

The Money Illusion – Why Thinking About Things In Nominal Currency Can Destroy Your Net Worth

In 1928, Irving Fisher published The Money Illusion (seriously, buy it – it’s only $7.95), which discussed the human fallacy of thinking about things in the nominal currency of your home country instead of in terms of purchasing power.  The concept phrase “money illusion” was coined by legendary investor and economist John Maynard Keynes. The…

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Cigarette Industry Market Share

Four Companies Control 94.8% Market Share of the Domestic Cigarette Industry in the United States

Four Companies Control 94.8% Market Share of the Domestic Cigarette Industry in the United States On this blog, in my articles, and even in my books, I have often used the example of how capital allocation determines the wealth one ultimately has.  Many times, I used the illustration of a married couple, both of whom…

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Borders Group Stock Certificate

Borders Group: The Single Dumbest Investment We Ever Made

Due to our disciplined value investing philosophy, coupled with our insistence upon diversification of income and assets, we haven’t experienced a lot of big losses.  When we do, we try and study what went wrong so we can understand if there was a structural problem or a blind spot in our mental cognition that should be avoided in the future.  We never want to have to “return to Go” in Monopoly terms.  That is just intelligent portfolio management.

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Coca-Cola Direct Stock Purchase Plan and Coca-Cola Dividend Reinvestment Plan or Coke DRIP Literature

How We Used Shares of Coca-Cola to Teach My Youngest Sister About Investing (and Why the Cycle of Consumption and Financial Stress Starts as a Teenager for Most Americans)

When I was a senior in high school, I bought my youngest sister a single share of Coca-Cola common stock for her 6th birthday. It’s been a teaching mechanism throughout her life; one that is far more important and beneficial from an academic and educational standpoint than any investment return it could generate.

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Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory