Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory

Focus on Total Return When Managing Your Portfolio

Focus on Total Return to Manage Your Investments Better

In finance, there is a concept known as total return.  The goal of total return is simple: To tell you what the overall results were to you, the owner, during a time period you held an asset.  This includes any fluctuations in the liquidation value of the asset itself, profits produced by the asset and distributed to you as dividends, spin-offs from activity split off from the asset, etc.

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Mental Model by Joshua Kennon

Mental Model: Mere Exposure Effect or the Familiarity Principle

Mental Model: Mere Exposure Effect or the Familiarity Principle The mere exposure effect, also known as the familiarity principle, describes a phenomenon that causes humans to rate or feel positively about things to which they are frequently and consistently exposed, including other people.  All else equal, you will buy products, invest in stocks, frequent establishments,…

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Papa Johns Franchise

Peyton Manning Borrows the Jamal Mashburn and Ulysses Bridgeman, Jr Investing Playbook By Investing in Papa Johns Franchises

Feel good story for the day: Peyton Manning, the 36 year old legendary quarterback, bought 21 Papa John franchises in the Denver area a couple of weeks ago, according to Bloomberg.  It looks like he is borrowing from the Jamal Mashburn and Ulysses Bridgeman, Jr. playbook.  Those two former sports stars took their paychecks and, as…

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Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory