Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory

McDonald's Counter In New Store Copyright Joshua Kennon

Dealing with Business Rejection, the McDonald’s Franchise Disclosure Document, and a $114 Million Coffee Fortune

From time to time, I get messages from business owners or entrepreneurs who are discouraged and upset.  Their family, friends, colleagues, bank officers, or suppliers don’t believe in what they are trying to do and they take it personally.  This afternoon, as I sat in a McDonald’s restaurant having coffee and revisiting an excellent book called McDonald’s Behind the Arches that details the historical rise of one of the world’s largest real estate portfolio masquerading as a hamburger chain, I was reminded of a story I first read back in college that I think has a lot of powerful lessons.

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Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory