Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory

Paid $31,000 on Paid Search Engine Keywords as a Test

A $31,000 Lesson on Paid Search

For the past few weeks, I’ve been toying with paid search at our e-commerce businesses.  We’ve always had great success with organic search and, in many cases, dominate our keywords leading to terrific sales at a very low cost.  However, with paid search, we weren’t as familiar with the mechanics and the best way to get a high conversion rate. We approved a budget to test out the process and learn in a trial-by-error format. 

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Horseshoe Political Theory Explanation

Horseshoe Political Theory

Those who talk about “the left” or “right right” when it comes to politics or political theory are often missing a very important point. The best illustration comes from horseshoe political theory, which states that opposing sides of an issue are more like the ends of a horseshoe. In other words, their belief in the right to force their will on the populace is just as strong with the only difference being the specific beliefs they are espousing. Instead of being complete opposites on a spectrum, they sit side by side.

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Mistwalker Studios Might Just Eclipse Square Enix - Blue Dragon

Mistwalker Studios Might Just Eclipse Square Enix

For a long time, I wanted to be a video game programmer.  When I was still in elementary school, I saved up the $200 or so dollars for an entry-level version of Microsoft Visual Basic, went to trade shows to buy software on 5″+ floppy disks, and worked on creating my own version of the original Legend of Zelda in Microsoft Basic.  At some point, however, my obsession with finance overcame everything and the idea of sitting in a skyscraper, reading stock reports, and compounding money for the sheer joy of building something eclipsed the video game dream.

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Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory