Kennon-Green & Co. Fiduciary Financial Advisor, Wealth Management, Global Value Investing


Do Not Throw Away the Melon for the Seeds

There is a traditional Chinese proverb that goes something along the lines of, “Do not take the seeds and throw away the melon”. Though there are many ways you can approach this, and multiple lessons that can be extracted from reflecting on it, it can be particularly sage when it comes to running a business and allocating the cash flow from that business. One of my favorite examples comes from The Coca-Cola Company.

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The True Test of Greatness Comes in the Heart of Winter

When you are managing your business, your life, or money, the true test of your ability and talent will come during the bad times. Have you managed your liquidity well enough so that even the worst depression won’t wipe you out? Have you conducted yourself with restraint so you don’t find yourself buried under interest expense on credit cards and store accounts?

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Why Don’t People Realize You Can Do This In Real Life?

During college, one of Aaron and my closest friends made a comment that still haunts me to this day.  I was explaining that if you own a share of The Coca-Cola Company, you actually receive a proportionate cut of the company’s profits on every single can of Coke sold.  This makes sense, after all … if a business is divided into 100 shares outstanding, and you own 1 share, you own 1% of the company.  If you own all 100 shares, you would own the entire business and get all of the profit, right?  For me, this falls into the, “We hold these truths to be self-evident” category.

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How My Grandpa Dennis Could Have Turned His Pepsi Habit Into a 7-Figure Estate

How My Grandpa Dennis Could Have Turned His Pepsi Habit Into a 7-Figure Estate I’ve written in the past about how nearly every American alive today has been confronted with perhaps a dozen different companies that they knew first hand because they enjoyed using the firm’s products for years (in some cases, their whole life)…

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