Mail Bag: The Politics of Anti-Gay Chick-fil-A, Brand Equity, and Personal Expression on the Job

In the post this morning about Brands and Brand Equity, I mentioned the Chick-fil-A scandal in passing; particularly how it has experienced a 50% drop in brand perception over the past few weeks as the scandal unfolds.  One of the questions was too expansion to deal with in the comments thread so I put it…


Reinvesting Dividends vs. Not Reinvesting Dividends: A 50-Year Case Study of Coca-Cola Stock

Last week, I posted on a 50-year investment history of shares of The Coca-Cola Company.  As I was publishing this month’s content, I began writing a piece that I called The Dividend Dilemma that focused on whether you should reinvest your dividends or not.  Around the same time, one of the readers, Matt Nix,…


Real Life Angry Bird Is So Tempting …

Picture it: I had to do a favor for my brother.  Aaron goes with me.  We walk into Barnes & Noble after said favor is complete.  As I make my way through the aisles on the upper level, I approach a near empty table with an Angry Bird plush ceremoniously placed in the center.  Right over the opening to the lower floor.  It took every ounce of my not inconsiderable self-control not to pick it up, yell the Angry Birds sound, and hurl it over the abyss.


Kennon-Green & Co. Fiduciary Financial Advisor, Wealth Management, Global Value Investing