Mail Bag: The Politics of Anti-Gay Chick-fil-A, Brand Equity, and Personal Expression on the Job

In the post this morning about Brands and Brand Equity, I mentioned the Chick-fil-A scandal in passing; particularly how it has experienced a 50% drop in brand perception over the past few weeks as the scandal unfolds.  One of the questions was too expansion to deal with in the comments thread so I put it…

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Reinvesting Dividends vs. Not Reinvesting Dividends: A 50-Year Case Study of Coca-Cola Stock

Last week, I posted on a 50-year investment history of shares of The Coca-Cola Company.  As I was publishing this month’s About.com content, I began writing a piece that I called The Dividend Dilemma that focused on whether you should reinvest your dividends or not.  Around the same time, one of the readers, Matt Nix,…

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Real Life Angry Bird Is So Tempting …

Picture it: I had to do a favor for my brother.  Aaron goes with me.  We walk into Barnes & Noble after said favor is complete.  As I make my way through the aisles on the upper level, I approach a near empty table with an Angry Bird plush ceremoniously placed in the center.  Right over the opening to the lower floor.  It took every ounce of my not inconsiderable self-control not to pick it up, yell the Angry Birds sound, and hurl it over the abyss.

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The Community Coffee Company Has Survived as a Family Business for 103 Years

For longer than I can remember, I have come across Community Coffee, a family-owned coffee roaster that is famous in the Southern United States, particularly the Louisiana area.  I have always intended to order their coffee to try it for myself but it would slip my mind.  During a recent episode of True Blood, I noticed it…

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Synthetic Gemstones vs. Natural Gemstones

I’ve spent a big part of today doing investment research on synthetic gemstones vs natural gemstones.  Following the recent reading foray into the world of jewelry retailing, distributing, and mining, I kept coming across a company called Chatham.  They had reportedly perfected the art of manufacturing gemstones such as rubies and sapphires inside of a…

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