Mail Bag: The Politics of Anti-Gay Chick-fil-A, Brand Equity, and Personal Expression on the Job

In the post this morning about Brands and Brand Equity, I mentioned the Chick-fil-A scandal in passing; particularly how it has experienced a 50% drop in brand perception over the past few weeks as the scandal unfolds.  One of the questions was too expansion to deal with in the comments thread so I put it…

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Reinvesting Dividends vs. Not Reinvesting Dividends: A 50-Year Case Study of Coca-Cola Stock

Last week, I posted on a 50-year investment history of shares of The Coca-Cola Company.  As I was publishing this month’s About.com content, I began writing a piece that I called The Dividend Dilemma that focused on whether you should reinvest your dividends or not.  Around the same time, one of the readers, Matt Nix,…

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